What if the path to peace starts with self-interest? After four decades inside some of the world's most dangerous conflict zones, mediator Hiba Qasas has learned that most peacebuilding efforts get it wrong from the start. She makes a provocative case that conciliation shouldn't begin with empathy — and reveals how leading with shared incentives brought hundreds of Israeli and Palestinian leaders into active collaboration, even in the midst of war. (Following her talk, Elise Hu, host of TED Talks Daily, interviews Qasas on our collective responsibility to advocate for peacemaking.)

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