Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more.
Learn more about our flagship conference happening this April at attend.ted.com/podcast
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Sunday Pick: Matt Damon on solving one of the planet’s biggest problems, in partnership with Gary White | from ReThinking with Adam Grant
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The tiny organisms transforming farming | Karsten Temme
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