Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more.

Learn more about our flagship conference happening this April at attend.ted.com/podcast

 Hosted on Acast. See acast.com/privacy for more information.

Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&amp;A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more.Learn more about our flagship conference happening this April at&nbsp;<a href="https://attend.ted.com/podcast" rel="noopener noreferrer" target="_blank">attend.ted.com/podcast</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Want TED Talks on the go? Everyday, this feed brings you our latest talks in audio format. Hear thought-provoking ideas on every subject imaginable – from Artificial Intelligence to Zoology, and everything in between – given by the world's leading thinkers and doers. This collection of talks, given at TED and TEDx conferences around the globe, is also available in video format.

 Hosted on Acast. See acast.com/privacy for more information.

Want TED Talks on the go? Everyday, this feed brings you our latest talks in audio format. Hear thought-provoking ideas on every subject imaginable – from Artificial Intelligence to Zoology, and everything in between – given by the world's leading thinkers and doers. This collection of talks, given at TED and TEDx conferences around the globe, is also available in video format.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Ideas worth spreading from the TED Conference