How did nine rejection letters and “boring” data lead to “the biggest transformation in sport”? Americans might know Formula One Racing from the hit Netflix show “Drive to Survive.” But F1 has long been a fan favorite in Britain and Europe. Today’s guest, team principal James Vowles, sits down with Oz to discuss how he’s bringing his team, Atlassian Williams F1 Team, from a recent slump into the Top 5. His process involves being “data-rich”, pushing his team to the brink, and utilizing AI and technology to get that elusive tenth of a second in speed. 

Additional Reading: 
‘Get rid of the battery’: F1 under increasing pressure to make more changes to engine rules | Formula One 2026 | The Guardian
Formula One Went Green—and It’s Driving Everyone Crazy | WSJ  

EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/techstuff Try it risk-free now with a 30-day money-back guarantee 

How did nine rejection letters and &ldquo;boring&rdquo; data lead to &ldquo;the biggest transformation in sport&rdquo;? Americans might know Formula One Racing from the hit Netflix show &ldquo;Drive to Survive.&rdquo; But F1 has long been a fan favorite in Britain and Europe. Today&rsquo;s guest, team principal James Vowles, sits down with Oz to discuss how he&rsquo;s bringing his team, Atlassian Williams F1 Team, from a recent slump into the Top 5. His process involves being &ldquo;data-rich&rdquo;, pushing his team to the brink, and utilizing AI and technology to get that elusive tenth of a second in speed.&nbsp;
Additional Reading:&nbsp;
<ul>
<li aria-level="1"><a href="https://www.theguardian.com/sport/2026/may/04/f1-under-increasing-pressure-engine-rules-battery">&lsquo;Get rid of the battery&rsquo;: F1 under increasing pressure to make more changes to engine rules | Formula One 2026 | The Guardian</a></li>
<li aria-level="1"><a href="https://www.wsj.com/sports/formula-one-electric-73a176bd">Formula One Went Green&mdash;and It&rsquo;s Driving Everyone Crazy | WSJ</a>&nbsp;&nbsp;</li>
</ul>
EXCLUSIVE&nbsp;NordVPN Deal ➼<a href="https://nordvpn.com/podcast/?coupon=techstuff&amp;utm_medium=affiliate&amp;utm_term=&amp;utm_content&amp;utm_source=aff141920&amp;utm_campaign=off1001"> https://nordvpn.com/techstuff</a> Try it risk-free now with a 30-day money-back guarantee&nbsp;

Behind every innovation is a new kind of power. TechStuff unpacks how technology reshapes influence, creativity, and control, from Silicon Valley’s rising moguls to the cultural forces they create. Because tech is the new religion, economy, and entertainment, all at once.

Each week, Oz Woloshyn and the brightest minds covering tech dig into the weird, funny, and sometimes unsettling ways technology, AI, and the internet shape our daily lives. From AI and social media to privacy, digital burnout, and the creator economy, they ask how all this innovation is changing who we are, how we work, love, and make meaning.

Smart talk, strange stories, and the questions everyone’s Googling: whether AI will replace us, how social media is affecting our kids, and what it all says about us.

Get in touch here: techstuffpodcast@gmail.com

Behind every innovation is a new kind of power. TechStuff unpacks how technology reshapes influence, creativity, and control, from Silicon Valley&rsquo;s rising moguls to the cultural forces they create. Because tech is the new religion, economy, and entertainment, all at once.
Each week, Oz Woloshyn and the brightest minds covering tech dig into the weird, funny, and sometimes unsettling ways technology, AI, and the internet shape our daily lives. From AI and social media to privacy, digital burnout, and the creator economy, they ask how all this innovation is changing who we are, how we work, love, and make meaning.
Smart talk, strange stories, and the questions everyone&rsquo;s Googling: whether AI will replace us, how social media is affecting our kids, and what it all says about us.
Get in touch here:&nbsp;<a href="mailto:techstuffpodcast@gmail.com" data-stringify-link="mailto:techstuffpodcast@gmail.com" data-sk="tooltip_parent" aria-haspopup="menu">techstuffpodcast@gmail.com</a>

TechStuff

Behind every innovation is a new kind of power. TechStuff unpacks how technology reshapes influence, creativity, and control, from Silicon Valley’s rising moguls to the cultural forces they create. Because tech is the new religion, economy, and entertainment, all at once.

Each week, Oz Woloshyn and the brightest minds covering tech dig into the weird, funny, and sometimes unsettling ways technology, AI, and the internet shape our daily lives. From AI and social media to privacy, digital burnout, and the creator economy, they ask how all this innovation is changing who we are, how we work, love, and make meaning.

Smart talk, strange stories, and the questions everyone’s Googling: whether AI will replace us, how social media is affecting our kids, and what it all says about us.

Behind every innovation is a new kind of power. TechStuff unpacks how technology reshapes influence, creativity, and control, from Silicon Valley&rsquo;s rising moguls to the cultural forces they create. Because tech is the new religion, economy, and entertainment, all at once.
Each week, Oz Woloshyn and the brightest minds covering tech dig into the weird, funny, and sometimes unsettling ways technology, AI, and the internet shape our daily lives. From AI and social media to privacy, digital burnout, and the creator economy, they ask how all this innovation is changing who we are, how we work, love, and make meaning.
Smart talk, strange stories, and the questions everyone&rsquo;s Googling: whether AI will replace us, how social media is affecting our kids, and what it all says about us.

Inside Formula One’s Speed Hunt with Atlassian Williams F1 Team Principal James Vowles - The Story

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/8e41e50f-7e62-475f-b6da-b4480182f191/transcript