Journalist Ernie Smith got an odd DMCA takedown notice for a picture he included in his tech newsletter. It turns out that the notice was a ploy to try and trick Smith into including a backlink to another site in an effort to boost that site's search rankings. What the what?

<p>Journalist Ernie Smith got an odd DMCA takedown notice for a picture he included in his tech newsletter. It turns out that the notice was a ploy to try and trick Smith into including a backlink to another site in an effort to boost that site's search rankings. What the what?</p>

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Faking a DMCA Takedown to Boost Search Rankings

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f60bb745-b92a-4b44-af92-b14e01598b98/transcript

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