The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations.

This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.

Visit us at https://www.ibm.com/think/podcasts/smart-talks

The HEINEKEN Company is one of the world&rsquo;s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world&rsquo;s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN&rsquo;s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations.
This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.
Visit us at&nbsp;<a href="https://www.ibm.com/think/podcasts/smart-talks" data-saferedirecturl="https://www.google.com/url?q=https://www.ibm.com/think/podcasts/smart-talks&amp;source=gmail&amp;ust=1776806132749000&amp;usg=AOvVaw3vqTlu2xqAc-0262YJX2wh">https://www.ibm.com/think/podcasts/smart-talks</a>

Behind every innovation is a new kind of power. TechStuff unpacks how technology reshapes influence, creativity, and control, from Silicon Valley’s rising moguls to the cultural forces they create. Because tech is the new religion, economy, and entertainment, all at once.

Each week, Oz Woloshyn and the brightest minds covering tech dig into the weird, funny, and sometimes unsettling ways technology, AI, and the internet shape our daily lives. From AI and social media to privacy, digital burnout, and the creator economy, they ask how all this innovation is changing who we are, how we work, love, and make meaning.

Smart talk, strange stories, and the questions everyone’s Googling: whether AI will replace us, how social media is affecting our kids, and what it all says about us.

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Behind every innovation is a new kind of power. TechStuff unpacks how technology reshapes influence, creativity, and control, from Silicon Valley&rsquo;s rising moguls to the cultural forces they create. Because tech is the new religion, economy, and entertainment, all at once.
Each week, Oz Woloshyn and the brightest minds covering tech dig into the weird, funny, and sometimes unsettling ways technology, AI, and the internet shape our daily lives. From AI and social media to privacy, digital burnout, and the creator economy, they ask how all this innovation is changing who we are, how we work, love, and make meaning.
Smart talk, strange stories, and the questions everyone&rsquo;s Googling: whether AI will replace us, how social media is affecting our kids, and what it all says about us.
Get in touch here:&nbsp;<a href="mailto:techstuffpodcast@gmail.com" data-stringify-link="mailto:techstuffpodcast@gmail.com" data-sk="tooltip_parent" aria-haspopup="menu">techstuffpodcast@gmail.com</a>

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Behind every innovation is a new kind of power. TechStuff unpacks how technology reshapes influence, creativity, and control, from Silicon Valley’s rising moguls to the cultural forces they create. Because tech is the new religion, economy, and entertainment, all at once.

Each week, Oz Woloshyn and the brightest minds covering tech dig into the weird, funny, and sometimes unsettling ways technology, AI, and the internet shape our daily lives. From AI and social media to privacy, digital burnout, and the creator economy, they ask how all this innovation is changing who we are, how we work, love, and make meaning.

Smart talk, strange stories, and the questions everyone’s Googling: whether AI will replace us, how social media is affecting our kids, and what it all says about us.

Behind every innovation is a new kind of power. TechStuff unpacks how technology reshapes influence, creativity, and control, from Silicon Valley&rsquo;s rising moguls to the cultural forces they create. Because tech is the new religion, economy, and entertainment, all at once.
Each week, Oz Woloshyn and the brightest minds covering tech dig into the weird, funny, and sometimes unsettling ways technology, AI, and the internet shape our daily lives. From AI and social media to privacy, digital burnout, and the creator economy, they ask how all this innovation is changing who we are, how we work, love, and make meaning.
Smart talk, strange stories, and the questions everyone&rsquo;s Googling: whether AI will replace us, how social media is affecting our kids, and what it all says about us.

Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/f2dad292-5d23-4dbf-8b98-b432015faf6d/transcript

Why would Anthropic let select companies use a product deemed too dangerous for the public? Nitasha Tiku (The Washington Post) helps us peek behind the curtain of Claude Mythos Preview and explores the scare tactics of AI CEOs. Taylor Lorenz (User Mag) breaks down the world of AI twins — how influencers, agencies, and tech moguls are creating their own digital avatars. And Kyle Chayka (The New Yorker) covers the FAA's latest hiring campaign for air traffic controllers: target gamers.

Additional Reading: 
US Urges Wall Street Banks to Test Anthropic’s Mythos AI Model | Bloomberg 
Mega Influencers Are Replacing Themselves With AI Clones | Vanity Fair 
Meta builds AI version of Mark Zuckerberg to interact with staff | Financial Times 
To Fill Air Traffic Controller Shortage, F.A.A. Turns to Gamers | The New York Times  
Air Traffic Control Hiring: It's Not a Game. It's a Career. 

Download SAILY in your app store and use our code techstuff  at checkout to get an exclusive 15% off your first purchase! For further details go tohttps://saily.com/techstuff

Why would Anthropic let select companies use a product deemed too dangerous for the public? Nitasha Tiku (The Washington Post) helps us peek behind the curtain of Claude Mythos Preview and explores the scare tactics of AI CEOs. Taylor Lorenz (User Mag) breaks down the world of AI twins &mdash; how influencers, agencies, and tech moguls are creating their own digital avatars. And Kyle Chayka (The New Yorker) covers the FAA's latest hiring campaign for air traffic controllers: target gamers.
Additional Reading:&nbsp;
<ul>
<li aria-level="1"><a href="https://www.bloomberg.com/news/articles/2026-04-10/wall-street-banks-try-out-anthropic-s-mythos-as-us-urges-testing">US Urges Wall Street Banks to Test Anthropic&rsquo;s Mythos AI Model | Bloomberg</a>&nbsp;</li>
<li aria-level="1"><a href="https://www.vanityfair.com/news/story/influencers-ai-clones?srsltid=AfmBOooKjJ9hQ_8JehXtjKH-0yovvmpmpL5x7uGbFSLBSODAaIY290ve">Mega Influencers Are Replacing Themselves With AI Clones | Vanity Fair</a>&nbsp;</li>
<li aria-level="1"><a href="https://www.ft.com/content/02107c23-6c7a-4c19-b8e2-b45f4bb9ce5f?accessToken=zwAAAZ2Oxj1Skc8CEHwjbHpMGdO44rRfS7nOXw.MEYCIQCW-yh-MdhKZftywNk9QdBxSMt1NpyLMOtLRK6hfMZwFgIhALNeTAjNi4okT8FiQaZSnZoJbmM2TYHuyEISdZRcR3VQ&amp;sharetype=gift&amp;token=c2406ffc-2f9e-4cd7-bbfe-f05df2c41a2e&amp;syn-25a6b1a6=1">Meta builds AI version of Mark Zuckerberg to interact with staff | Financial Times</a>&nbsp;</li>
<li aria-level="1"><a href="https://www.nytimes.com/2026/04/10/us/politics/air-traffic-controller-gamer.html?smid=nytcore-ios-share">To Fill Air Traffic Controller Shortage, F.A.A. Turns to Gamers | The New York Times</a>&nbsp;&nbsp;</li>
<li aria-level="1"><a href="https://www.youtube.com/watch?v=9MczWfLpBcw">Air Traffic Control Hiring: It's Not a Game. It's a Career.</a>&nbsp;</li>
</ul>
Download SAILY in your app store and use our code techstuff&nbsp; at checkout to get an exclusive 15% off your first purchase! For further details go to<a href="https://saily.com/creator/?coupon=techstuff&amp;utm_source=12669&amp;utm_medium=affiliate&amp;utm_campaign=138&amp;aff_transaction_id=102e6208403cf45b12b357c4a30eb2&amp;aff_offer_id=138&amp;aff_id=12669"> </a><a href="https://saily.com/techstuff">https://saily.com/techstuff</a>

Is Anthropic's Mythos Model Too Dangerous? - Week in Tech

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/6e800494-2e21-4565-a228-b42e01221695/transcript

What do frat boys, nepo babies and the Super Bowl have in common? Prediction markets. Wall Street Journal investigative reporter Katherine Long tells us how information from Jeff Bezos's stepson sparked a bet worth nearly a million dollars, and how a rumor loosely tied to Mark Wahlberg's daughter sent $24 million into a single market. And why college kids are betting in the first place.

Kalshi and Polymarket have been quietly making themselves at home on college campuses, paying fraternities for new sign-ups, handing out branded beer pong sets, and recruiting influencers to spread the word. The pitch to students: this is just a fun way to make money off what you already know. With over $10 billion in monthly trading volume and almost no regulatory oversight, Polymarket and Kalshi are no longer a niche corner of the internet.

Additional Reading: 
‘Is This Insider Information?’ The Prediction Market Bets Driving a Campus Frenzy - WSJ 

EXCLUSIVE NordVPN Deal ➼ https://nordvpn.com/techstuff Try it risk-free now with a 30-day money-back guarantee 

What do frat boys, nepo babies and the Super Bowl have in common? Prediction markets. Wall Street Journal investigative reporter Katherine Long tells us how information from Jeff Bezos's stepson sparked a bet worth nearly a million dollars, and how a rumor loosely tied to Mark Wahlberg's daughter sent $24 million into a single market. And why college kids are betting in the first place.
Kalshi and Polymarket have been quietly making themselves at home on college campuses, paying fraternities for new sign-ups, handing out branded beer pong sets, and recruiting influencers to spread the word. The pitch to students: this is just a fun way to make money off what you already know. With over $10 billion in monthly trading volume and almost no regulatory oversight, Polymarket and Kalshi are no longer a niche corner of the internet.
Additional Reading:&nbsp;
<ul>
<li aria-level="1"><a href="https://www.wsj.com/business/media/prediction-markets-campus-e57cd19f?mod=author_content_page_1_pos_1">&lsquo;Is This Insider Information?&rsquo; The Prediction Market Bets Driving a Campus Frenzy - WSJ</a>&nbsp;</li>
</ul>
EXCLUSIVE&nbsp;NordVPN Deal ➼<a href="https://nordvpn.com/podcast/?coupon=techstuff&amp;utm_medium=affiliate&amp;utm_term=&amp;utm_content&amp;utm_source=aff141920&amp;utm_campaign=off1001"> https://nordvpn.com/techstuff</a> Try it risk-free now with a 30-day money-back guarantee&nbsp;

Polymarket and Kalshi Have a Problem with Nepo Baby Insider Trading - The Story

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/aa3af9e9-cf49-4600-856a-b42d0066374a/transcript

In Smart Talks with IBM Season 7, Malcolm Gladwell reveals how global brands are applying AI and technology to reshape experiences and help solve complex challenges. Go behind the scenes with HEINEKEN, UFC, and Cleveland Clinic. New episodes drop April 21.

This is a paid advertisement from IBM.

Visit us at ibm.com/smarttalks

In Smart Talks with IBM Season 7, Malcolm Gladwell reveals how global brands are applying AI and technology to reshape experiences and help solve complex challenges. Go behind the scenes with HEINEKEN, UFC, and Cleveland Clinic. New episodes drop April 21.
This is a paid advertisement from IBM. Visit us at&nbsp;<a href="http://ibm.com/smarttalks" data-saferedirecturl="https://www.google.com/url?q=http://ibm.com/smarttalks&amp;source=gmail&amp;ust=1776268326241000&amp;usg=AOvVaw3vd0YgHDMvaQ0aFncGvHKm">ibm.com/smarttalks</a>

Smart Talks with IBM Returns April 21

https://api.omny.fm/orgs/e73c998e-6e60-432f-8610-ae210140c5b1/clips/051acb75-ba77-40b1-acc1-b42d00688c0c/transcript

Brewing Smarter: How HEINEKEN Is Using AI To Revolutionize Its Global Operations

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