This week’s special guest is music visionary and executive Marc Geiger: co-founder of Lollapalooza, founder and CEO of Artist Direct, head of World Wide Music for William Morris for 20 years, and current CEO and Chairman of SaveLive. As someone who has been named one of the most important people in music and has worked closely with legends such as Trent Reznor and the Rolling Stones, Geiger is the go-to expert for the current state and future of the music industry. 

Geiger discusses his predictions for the comeback of the music industry. Regardless of when live events fully return, Geiger predicts the market will be healthy and robust. Although, a new era of the music industry is coming to fruition called the “Creator’s Era,” which is changing the ways in which artists monetize themselves and connect to their audiences.

Geiger predicts NFTs will converge with the music industry by acting as a decentralized way for musicians to do commerce and connect to audiences. As for the future of NFTs, Geiger posits that they will operate as a digital boarding pass in your phone. It will take on many functions, which can range from being a certificate of authenticity, a shopping cart, or a way to transfer funds. 

Lately, a point of contention in the music industry is the amount of money artists make from streaming services. According to Geiger, the model for streaming rates isn’t necessarily wrong. In fact, it will improve as streaming platforms increase the amount they charge consumers. Because streaming services such as Spotify are in their teenage years, they will continue to grow and create new mechanisms for artists to make money. The current models we see in streaming are merely “base layers” that will continue to evolve.

Stick around to hear Geiger’s experience signing the Rolling Stones as his first artist while at Artist Direct, and how he pioneered e-commerce with Mick Jagger. 

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This episode is presented by: Stubbs, Alderton & Markiles. Contact: salderton@stubbsalderton.com

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Hosted by: Richard Wolpert

Produced by: AJ Moseley

A CurtCo Media Production

This week&rsquo;s special guest is music visionary and executive Marc Geiger: co-founder of Lollapalooza, founder and CEO of Artist Direct, head of World Wide Music for William Morris for 20 years, and current CEO and Chairman of SaveLive. As someone who has been named one of the most important people in music and has worked closely with legends such as Trent Reznor and the Rolling Stones, Geiger is the go-to expert for the current state and future of the music industry.&nbsp;
Geiger discusses his predictions for the comeback of the music industry. Regardless of when live events fully return, Geiger predicts the market will be healthy and robust. Although, a new era of the music industry is coming to fruition called the &ldquo;Creator&rsquo;s Era,&rdquo; which is changing the ways in which artists monetize themselves and connect to their audiences.
Geiger predicts NFTs will converge with the music industry by acting as a decentralized way for musicians to do commerce and connect to audiences. As for the future of NFTs, Geiger posits that they will operate as a digital boarding pass in your phone. It will take on many functions, which can range from being a certificate of authenticity, a shopping cart, or a way to transfer funds.&nbsp;
Lately, a point of contention in the music industry is the amount of money artists make from streaming services. According to Geiger, the model for streaming rates isn&rsquo;t necessarily wrong. In fact, it will improve as streaming platforms increase the amount they charge consumers. Because streaming services such as Spotify are in their teenage years, they will continue to grow and create new mechanisms for artists to make money. The current models we see in streaming are merely &ldquo;base layers&rdquo; that will continue to evolve.
Stick around to hear Geiger&rsquo;s experience signing the Rolling Stones as his first artist while at Artist Direct, and how he pioneered e-commerce with Mick Jagger.&nbsp;
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This episode is presented by: <a href="https://stubbsalderton.com/">Stubbs, Alderton &amp; Markiles.</a> Contact: <a href="mailto:salderton@stubbsalderton.com">salderton@stubbsalderton.com</a>
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Hosted by: Richard Wolpert
Produced by: AJ Moseley
A <a href="https://www.curtco.com">CurtCo Media</a> Production

Richard Wolpert, a 35 year veteran of Technology and entertainment (Apple, Disney, RealNetworks, 4xCEO) shares the amazing lessons learned on past, present, and predictions of the future of media and technology, and of how these two categories have and will continue to converge or clash.

Having been on both sides of the technology and media industries for over the last 35 years Richard has learned the good the bad and the ugly. This show shares some of the best thinkers and leaders of Entertainment and Technology so you too can learn some of the lessons it has taken him 35 years to learn.

Every episode features a C-Level guest from the fields of entertainment and media who will share their personal insights, state of the industries today, and predictions for the future for these rapidly changing fields.

Richard Wolpert, a 35 year veteran of Technology and entertainment (Apple, Disney, RealNetworks, 4xCEO) shares the amazing lessons learned on past, present, and predictions of the future of media and technology, and of how these two categories have and will continue to converge or clash.
Having been on both sides of the technology and media industries for over the last 35 years Richard has learned the good the bad and the ugly. This show shares some of the best thinkers and leaders of Entertainment and Technology so you too can learn some of the lessons it has taken him 35 years to learn.
Every episode features a C-Level guest from the fields of entertainment and media who will share their personal insights, state of the industries today, and predictions for the future for these rapidly changing fields.

Richard Wolpert, a 35 year veteran of Technology and entertainment (Apple, Disney, RealNetworks, 4xCEO) shares the amazing lessons learned on past, present, and predictions of the future of media and technology, and of how these two categories have and will continue to converge or clash.  Having been on both sides of the technology and media industries for over the last 35 years Richard has learned the good the bad and the ugly. This show shares some of the best thinkers and leaders of Entertainment and Technology so you too can learn some of the lessons it has taken him 35 years to learn.  Every episode features a C-Level guest from the fields of entertainment and media who will share their personal insights, state of the industries today, and predictions for the future for these rapidly changing fields.

Tech vs Media

How is the music industry transforming from physical to digital? Industry leader and innovator Marc Geiger (co-founder of Lollapalooza, founder and CEO of Artist Direct, head of World Wide Music for William Morris for 20 years, and current CEO and Chairman of SaveLive) shares insights into the future of music, what exactly is the “Creators Era”, where NFTs fit in all of this, and what was it like pioneering music e-commerce Mick Jagger.

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