In today’s episode, we explore the evolving role of market research to see what happens when artificial intelligence intersects with human insight. With fast-changing consumer behaviour and an overwhelming flow of data, timely and culturally grounded research has never been more critical for decision-makers. Joining us is See Toh Wai Yu, CEO of Central Force, a Malaysian-based research intelligence firm. We discuss how businesses can avoid the common pitfall of building in isolation, especially startups, and why misreading your market is more than just a data problem.

<p>In today’s episode, we explore the evolving role of market research to see what happens when artificial intelligence intersects with human insight. With fast-changing consumer behaviour and an overwhelming flow of data, timely and culturally grounded research has never been more critical for decision-makers. Joining us is See Toh Wai Yu, CEO of Central Force, a Malaysian-based research intelligence firm. We discuss how businesses can avoid the common pitfall of building in isolation, especially startups, and why misreading your market is more than just a data problem.</p>

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

<p>Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.</p>

Tech Talk

How does the Internet work? To be honest we don't know either. But on Tech Talk, we deconstruct the relationship between humans and technology and understand how it shapes our business and life.

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