AI is changing how ads are planned, targeted, and measured — far beyond just creating content or automating tasks. In this episode, we explore how AI is helping brands connect with people in smarter, more privacy-conscious ways, especially as the industry moves away from third-party cookies. From contextual advertising to campaign optimisation, we cover what’s working, what’s often overlooked, and where AI is taking the industry next with insights from Niall Hogan, General Manager for Asia Pacific at GumGum.

<p>AI is changing how ads are planned, targeted, and measured — far beyond just creating content or automating tasks. In this episode, we explore how AI is helping brands connect with people in smarter, more privacy-conscious ways, especially as the industry moves away from third-party cookies. From contextual advertising to campaign optimisation, we cover what’s working, what’s often overlooked, and where AI is taking the industry next with insights from Niall Hogan, General Manager for Asia Pacific at GumGum.</p>

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

<p>Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.</p>

Tech Talk

How does the Internet work? To be honest we don't know either. But on Tech Talk, we deconstruct the relationship between humans and technology and understand how it shapes our business and life.

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