With the record breaking sums raised by the FIFA World Cup this summer, Matt and Kishan examine the open and closed loops and ecosystems of the worlds of the superfan. What motivates them, how they form and more importantly, how companies harness those passions for profit. 



Superfans and the economies they support are worth hundreds of billions of dollars globally. And there’s seemingly no limit to the niches they create. Hot sauce superfans? Check. Cats? Check. Train watching? Check.

With the record breaking sums raised by the FIFA World Cup this summer, Matt and Kishan examine the open and closed loops and ecosystems of the worlds of the superfan. What motivates them, how they form and more importantly, how companies harness those passions for profit. Superfans and the economies they support are worth hundreds of billions of dollars globally. And there’s seemingly no limit to the niches they create. Hot sauce superfans? Check. Cats? Check. Train watching? Check.

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

Tech Talk

How does the Internet work? To be honest we don't know either. But on Tech Talk, we deconstruct the relationship between humans and technology and understand how it shapes our business and life.