For decades, a handful of brands dominated the consumer retail landscape. Whether it was Gillete razors, or Kodak in cameras - the top brands in the US remained unchanged from 1923 to 1983. And then the Internet came along and democratised the tools required to start and scale a business. New startups emerged, DTCs (Direct to Consumer); and they were very, very successful. But with so many new brands joining the rank and file, how do you ensure that your product or service stands out? We take a deep dive into the tech of DTC and B2C marketing with RPG Commerce.

<p>For decades, a handful of brands dominated the consumer retail landscape. Whether it was Gillete razors, or Kodak in cameras - the top brands in the US remained unchanged from 1923 to 1983. And then the Internet came along and democratised the tools required to start and scale a business. New startups emerged, DTCs (Direct to Consumer); and they were very, very successful. But with so many new brands joining the rank and file, how do you ensure that your product or service stands out? We take a deep dive into the tech of DTC and B2C marketing with RPG Commerce.</p>

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

<p>Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.</p>

Tech Talk

How does the Internet work? To be honest we don't know either. But on Tech Talk, we deconstruct the relationship between humans and technology and understand how it shapes our business and life.

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