The pandemic changed our lifestyle, and many of us turned to online services for our daily needs. This led to a surge of 3 million new digital consumers from 2020. But while digital consumption is becoming more permanently ingrained as a way of life in Malaysia, many Malaysian businesses are still ill-equipped to make the transition, therefore unable to engage consumers where they are most present. Guray Ozturk, Business Development Director of Infobip Malaysia, explains how businesses need to understand the importance of digitalisation, especially in utilising available technologies to deliver customer service that is personable and emotional to engage the growing digital savvy Malaysian consumers. 



Image Credit: Shutterstock | Black Salmon

The pandemic changed our lifestyle, and many of us turned to online services for our daily needs. This led to a surge of 3 million new digital consumers from 2020. But while digital consumption is becoming more permanently ingrained as a way of life in Malaysia, many Malaysian businesses are still ill-equipped to make the transition, therefore unable to engage consumers where they are most present. Guray Ozturk, Business Development Director of Infobip Malaysia, explains how businesses need to understand the importance of digitalisation, especially in utilising available technologies to deliver customer service that is personable and emotional to engage the growing digital savvy Malaysian consumers.&nbsp;Image Credit: Shutterstock | Black Salmon

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

Tech Talk

How does the Internet work? To be honest we don't know either. But on Tech Talk, we deconstruct the relationship between humans and technology and understand how it shapes our business and life.

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