Today on the show, we speak with Jonathan Leo Toyad, Content Director and Co-Owner at Kakuchopurei (KKP) on the groundbreaking success story that’s capturing global attention - Black Myth: Wukong. This newly launched game has taken the gaming world by storm, selling over 10 million copies worldwide in just a few days after the launch.



What makes this achievement particularly intriguing is not just its impressive sales figures but the cultural factors behind its success. Black Myth: Wukong, developed by a Chinese studio, is making waves not only for its gameplay but for its deep roots in cultural heritage, drawing inspiration from the classic Chinese novel Journey to the West.



In today’s interview, I’ll be speaking with Jon on how cultural elements influence consumer behaviour in the tech market and how Black Myth: Wukong leverages these elements to appeal to both domestic and international audiences. 



We’ll also discuss the role of cultural narratives in driving global success, the delicate balance between cultural sensitivity and marketing strategies, and uncover what its success reveals about the future of tech and gaming.

Today on the show, we speak with Jonathan Leo Toyad, Content Director and Co-Owner at Kakuchopurei (KKP) on the groundbreaking success story that’s capturing global attention - Black Myth: Wukong. This newly launched game has taken the gaming world by storm, selling over 10 million copies worldwide in just a few days after the launch.What makes this achievement particularly intriguing is not just its impressive sales figures but the cultural factors behind its success. Black Myth: Wukong, developed by a Chinese studio, is making waves not only for its gameplay but for its deep roots in cultural heritage, drawing inspiration from the classic Chinese novel Journey to the West.In today’s interview, I’ll be speaking with Jon on how cultural elements influence consumer behaviour in the tech market and how Black Myth: Wukong leverages these elements to appeal to both domestic and international audiences.&nbsp;We’ll also discuss the role of cultural narratives in driving global success, the delicate balance between cultural sensitivity and marketing strategies, and uncover what its success reveals about the future of tech and gaming.

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

Tech Talk

How does the Internet work? To be honest we don't know either. But on Tech Talk, we deconstruct the relationship between humans and technology and understand how it shapes our business and life.

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