We encounter adverts everywhere. From almost the moment that you open your eyes, to the time that you turn off your phone - ads are there. But did you know that video ads hold 5x more attention than static ads? Or that campaigns that use static plus lightweight motion video achieve a 35% conversion lift compared to static images alone? To tell us why motion design is important in the advertising world, we speak to Cyril Dhenaut, CEO & Co-Founder of Elixus Agency and Founder of Motionable.

We encounter adverts everywhere. From almost the moment that you open your eyes, to the time that you turn off your phone - ads are there. But did you know that video ads hold 5x more attention than static ads? Or that campaigns that use static plus lightweight motion video achieve a 35% conversion lift compared to static images alone? To tell us why motion design is important in the advertising world, we speak to Cyril Dhenaut, CEO &amp; Co-Founder of Elixus Agency and Founder of Motionable.

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

Where would your business be in 10 years time? How about 5 years from now? Or even tomorrow? Chances are, you’re already in the age of a digital business. Tech Talk is the programme that gives you access to the minds that are shaping the world of tomorrow. Hear from global and regional experts and analyst, record breaking developers, the dark-web hackers and the “crazy ones” as they give you an insight to how the world will change. Tech Talk helps you to breakdown the geeky jargons and complex codes that many often would fear. Also find out what are some the latest consumer offerings like smartphones, drones, robots, cameras, video games that are best in the market and quirky insight to a mind of a digital pop culture technology advocater, Richard Bradbury.

Tech Talk

How does the Internet work? To be honest we don't know either. But on Tech Talk, we deconstruct the relationship between humans and technology and understand how it shapes our business and life.

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