Introduction

Cog in the machine to disciplined audacity

Marketing leaders make audacity possible

Tendency to regress to the safe

Marketing is shifting

The value of product marketing

Is it product or marketing?

Electronic Arts - Product or Marketing?

NVIDIA - Product or Marketing?

Netflix - Product or Marketing

Make the jump to product marketing

When new technologies gain critical mass, the story of success is always focused on the technology and the engineering that went into its development. However, most successful technologies gain acceptance through the guidance of a skilled marketer. However, he or she rarely gets her well-deserved recognition.

Our guest

Brian Whitaker

During his corporate career, Brian worked on regional and global marketing for a wide range of alliances, data center technologies, and professional services. He has worked in the U.S. and Europe, led the marketing execution for a billion-dollar acquisition, and still gets excited by compelling technologies that support business transformation.

He's been immersed in technology marketing since 2005 and is currently the founder and Chief Executive Officer of Zettabyte Content, an Austin-based content marketing consulting firm with 20+ years of industry expertise. Zettabye Content helps B2B technology leaders tell their stories in a world that’s obsessed with data, consumed by noise, and bored by dull marketing.

You can engage Zettabyte Content at https://zbcontent.com

You can follow Brian on LinkedIn https://www.linkedin.com/in/brianewhitaker/

When new technologies gain critical mass, the story of success is always focused on the technology and the engineering that went into its development. However, most successful technologies gain acceptance through the guidance of a skilled marketer. However, he or she rarely gets her well-deserved recognition.
Our guest
Brian Whitaker
During his corporate career, Brian worked on regional and global marketing for a wide range of alliances, data center technologies, and professional services. He has worked in the U.S. and Europe, led the marketing execution for a billion-dollar acquisition, and still gets excited by compelling technologies that support business transformation.
He's been immersed in technology marketing since 2005 and is currently the founder and Chief Executive Officer of Zettabyte Content, an Austin-based content marketing consulting firm with 20+ years of industry expertise. Zettabye Content helps B2B technology leaders tell their stories in a world that’s obsessed with data, consumed by noise, and bored by dull marketing.
You can engage Zettabyte Content at <a href="https://zbcontent.com">https://zbcontent.com</a>
You can follow Brian on LinkedIn <a href="https://www.linkedin.com/in/brianewhitaker/">https://www.linkedin.com/in/brianewhitaker/</a>

In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future. 

Seasons 1 & 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this link. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found here. 

In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future. 
Seasons 1 &amp; 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this <a href="https://techaunties.eopmedia.com">link</a>. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found <a href="https://techaunties.com">here</a>.

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