There are many perspectives on where great marketing starts. Many believe it is the customer but when it comes to technology, often customers are unaware of the possibilities. Great product design starts with the capabilities made possible by scientific and technical discovery, but it can’t stop there. Great product design encapsulates discovery into value that clients desire. 

Our guest: 

Alley Lyles-Jenkins

Alley describes herself as a product nerd focused on widgets that change how people interact, experience technology, and discover information. Her product design philosophy is: “Our job is not to design products; it's to help the organization win by creating a competitive advantage with Design.” As a Principal at Slalom Consulting, Alley collaborates with talented people to increase product value by leveraging human-centered design and testing market fit. 

In true product nerd fashion, Alley enjoys playing with the latest technology and refining prototypes in a sandbox with the belief that all must understand technology. 

Her award-winning efforts have created competitive advantage for many forward-thinking organizations and initiatives, including:
The City of New York under former Mayor Michael Bloomberg
Budweiser at Super Bowl LII
Amazon's Echo Dot launch
USAA's Chief Design Office
Dell Technologies
Columbia University's "1,000 Cut Journey" VR project for immersive storytelling
And advising FemTech start-ups at FemTech Focus.

You can follow Alley on LinkedIn https://www.linkedin.com/in/alleylylesjenkins/

There are many perspectives on where great marketing starts. Many believe it is the customer but when it comes to technology, often customers are unaware of the possibilities. Great product design starts with the capabilities made possible by scientific and technical discovery, but it can’t stop there. Great product design encapsulates discovery into value that clients desire. 
Our guest: 
Alley Lyles-Jenkins
Alley describes herself as a product nerd focused on widgets that change how people interact, experience technology, and discover information. Her product design philosophy is: “Our job is not to design products; it's to help the organization win by creating a competitive advantage with Design.” As a Principal at Slalom Consulting, Alley collaborates with talented people to increase product value by leveraging human-centered design and testing market fit. In true product nerd fashion, Alley enjoys playing with the latest technology and refining prototypes in a sandbox with the belief that all must understand technology. Her award-winning efforts have created competitive advantage for many forward-thinking organizations and initiatives, including:
<ul>
<li>The City of New York under former Mayor Michael Bloomberg</li>
<li>Budweiser at Super Bowl LII</li>
<li>Amazon's Echo Dot launch</li>
<li>USAA's Chief Design Office</li>
<li>Dell Technologies</li>
<li>Columbia University's "1,000 Cut Journey" VR project for immersive storytelling</li>
<li>And advising FemTech start-ups at FemTech Focus.</li>
</ul>
You can follow Alley on LinkedIn <a href="https://www.linkedin.com/in/alleylylesjenkins/">https://www.linkedin.com/in/alleylylesjenkins/</a>

In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future. 

Seasons 1 & 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this link. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found here. 

In many cultures, "Aunties" are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the "tea" on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future. 
Seasons 1 &amp; 2 are sponsored by EOP Media and Digital Sunshine Solutions and can be found at this <a href="https://techaunties.eopmedia.com">link</a>. Season 3 welcomes a new Tech Auntie, Marian Newsome, who will join Gina Rosenthal to discuss all things AI. Season 3 episodes can be found <a href="https://techaunties.com">here</a>.

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