A focus on value-added verticals, like life sciences and over-dimensional markets, has helped mitigate the weak freight backdrop for some North American freight brokers. In this Talking Transports podcast, Tucker Company Worldwide CEO Jeff Tucker joins Lee Klaskow, Bloomberg Intelligence senior transportation and logistics analyst, to discuss the broker’s more resilient business model and how the company may be positioned for growth when the freight cycle turns. Trucking conditions could improve as the market appears to be at equilibrium, with more capacity slowly leaving the market and demand growth likely around the corner. Tucker also talks about technology, the bid season, sustainability and the importance of therapy and communication when running a privately held business with his brother.