Freight markets are stabilizing after a prolonged downturn, driven more by a supply correction than demand growth. In this Talking Transports podcast, J.B. Hunt CEO Shelley Simpson joins Bloomberg Intelligence’s senior freight transportation and logistics analyst Lee Klaskow to discuss how regulatory enforcement is tightening trucking capacity and lifting rates. Simpson, whose more than 30 years at J.B. Hunt took her from pricing roles to CEO, outlines the company’s focus on intermodal growth, where improved service and higher fuel costs are driving mode conversion. She also highlights investments in technology and AI to boost productivity and scale efficiently. Though demand remains uneven, Simpson emphasizes culture, leadership development and a people-first strategy as key to navigating cycles and positioning J.B. Hunt for long-term growth.