In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.

In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.

Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market.

Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world. 

For further marketing and media insights, visit www.nineforbrands.com.au/talking-media

Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market.
Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world. 
For further marketing and media insights, visit <a href="https://www.nineforbrands.com.au/talking-media" data-stringify-link="https://www.nineforbrands.com.au/talking-media" data-sk="tooltip_parent">www.nineforbrands.com.au/talking-media</a>

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