Tom is the CEO of GoGet Carshare, Australia's largest and most recognised car sharing network. With over 3,000 vehicles in 6 cities services over 100,000 members across Australia, Tom has a deep experience in operating in the sharing economy. He discusses Australia’s mobility future and how the Australian car sharing business managed to become a successful brand in a market where many others have failed.

He talk to statistics about car sharing, how consumers are engaging with the phenomenon and what marketing tactics GoGet employed to turn the new into the norm. Including:
His vision for the organisation and how he sees car share as a key solution to easing congestion across Australian cities;
How GoGet members are selling their own private vehicles, saving them thousands of dollars a year on registration, insurance, maintenance and petrol; 
How businesses are increasingly replacing private car fleets in favour of car share; 
How property developers are including car share pods in their developments and, by doing so, greatly reducing the number of parking spaces they're required to build;
How car share vehicles stationed at airports offers members a much more flexible alternative to traditional hire cars.
GoGet's recent $7.2 million investment in its fleet of vans in order to meet the surprising demand for vans as members turn to the vehicles for DIY removals, DIY couriers, and when purchasing large items such as furniture.      

<p>Tom is the CEO of GoGet Carshare, Australia's largest and most recognised car sharing network. With over 3,000 vehicles in 6 cities services over 100,000 members across Australia, Tom has a deep experience in operating in the sharing economy. He discusses Australia&rsquo;s mobility future and how the Australian car sharing business managed to become a successful brand in a market where many others have failed.</p>
<p>He talk to statistics about car sharing, how consumers are engaging with the phenomenon and what marketing tactics GoGet employed to turn the new into the norm. Including:</p>
<ul>
<li>His vision for the organisation and how he sees car share as a key solution to easing congestion across Australian cities;</li>
<li>How GoGet members are selling their own private vehicles, saving them thousands of dollars a year on registration, insurance, maintenance and petrol;&nbsp;</li>
<li>How businesses are increasingly replacing private car fleets in favour of car share;&nbsp;</li>
<li>How property developers are including car share pods in their developments and, by doing so, greatly reducing the number of parking spaces they're required to build;</li>
<li>How car share vehicles stationed at airports offers members a much more flexible alternative to traditional hire cars.</li>
<li>GoGet's recent $7.2 million investment in its fleet of vans in order to meet the surprising demand for vans as members turn to the vehicles for DIY removals, DIY couriers, and when purchasing large items such as furniture.&nbsp; &nbsp; &nbsp;&nbsp;</li>
</ul>

Talking Business is an inflight entertainment radio program on Qantas, hosted by Alan Kohler. Each month business leaders, entrepreneurs and innovators are interviewed about their expertise, businesses, and careers. This is where you can podcast all of the guests from Talking Business.

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