Paul Zahra has had a 35-year career in retail including a celebrated stint at the helm of Australian retail giant David Jones & currently Global Retail Advisor for PwC. Paul says he was drawn to Nexba by the international market potential and its focus on important health and social issues. Nexba was founded in 2011 by Sydney-based entrepreneurs Troy Douglas and Drew Bilbe & is a multi-faceted ‘naturally sugar free’ company with a growing national footprint.