Mike believes stories are the secret weapon of the best salespeople - it’s how they connect, influence and persuade. But how do you know what kinds of stories you should be telling for maximum impact? author Mike Adams provides readers with a practical guide to effective storytelling, which he has used over the years to sell more than a billion dollars of products and services internationally. Drawing upon decades of experience working with clients across IT, Engineering, Professional Services, HR & Utilities, Adams takes readers on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. He shows that when you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract. Practical, engaging and accessibly written.