Damian has managed successful service design projects for Optus, Westpac, Hoyts, Gumtree and Virgin Mobile and has been a member of the judging panel for both the International Service Design awards and the Australian Design Awards. He is available to speak with Talking Business on how he pioneered the introduction of Service Design to Australia, how the industry has changed over ten years (with CX & UX gaining popularity) and why too many organisations are suffering ‘Shiny iPad Syndrome’ - mistaking the need for a ‘seamless user experience’ with the need for a new app or the latest ‘shiny’ tech, before truly understanding their customers. Damian is Australia's leading expert on service design, customer experience management and service innovation, believing that branding is the promise you make; customer experience is the promise you keep.

Having worked across Australia and the US in senior marketing and management roles, he combined his MBA studies, marketing services experience and a deep interest in the power of design to launch the service design consultancy.

Discusses helping Australian organisations keep more of their brand promises, he launched Proto Partners in 2008, pioneering the introduction of Service Design to Australian business.