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Bill Baker Co-Founder & CEO of Lend.com.au

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The Lend platform is set to transform the SME finance market through automating the process of matching a lender with an SME, using a sophisticated combination of AI and analytics. In addition to this, Lend has also launched LendScore – an industry first tool exclusively available to brokers through the platform which provides brokers with a score on the likelihood of their client’s loan getting an approval from a lender.

Co-Founder and Australian entrepreneur Bill Baker, who has also founded various other successful finance companies including carloans.com.au and Fleet Choice. Bill believes the market is on the verge of a major shakeup both from a tech perspective and as SMEs increasingly turn to non-bank sources for loans, both prevalent themes in the business space.

About Lend.com.au: Founded in 2016 by a team of finance and lending experts, data scientists, machine learning engineers and technologists dedicated to creating a seamless, efficient and fast experience for Australian business finance brokers and their clients.

Lend works with brokers to provide short term unsecured business loans of $20,000 to $500,000 to SMEs in the Australian market. The vision of Lend was to completely re-architect the way finance brokers, borrowers and lenders interact. In 2019, Lend launched the fastest and most sophisticated platform specifically designed for Australian business finance brokers. The Lend.com.au platform automates the process of matching a lender to an SME, using a sophisticated combination of AI and analytics. It does all this without impacting the applicant’s credit score.

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