Google, Apple, Facebook and Amazon, or GAFA for short, have quietly opened a new battlefront for how consumers buy things and seek service. Alexa was the first shot. Now Google, Facebook, and Apple have piled in with new services consumers and brands can use to message each other—directly. This is called conversational commerce. It’s a massive new category, and will succeed e-commerce. LivePerson is working with 18,000 customers to transform customer care from voice calls to messaging and believes conversational commerce will kill the website and revolutionise the digital economy to capture nearly 90 per cent of industry sales in the future. LivePerson believe they are at the centre of conversational commerce & its platform provides the artificial intelligence and workstations brands require to wire their operations into the new services.

<p>Google, Apple, Facebook and Amazon, or GAFA for short, have quietly opened a new battlefront for how consumers buy things and seek service. Alexa was the first shot. Now <a href="https://na01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fpr.liveperson.com%2Findex.php%3Fs%3D43%26item%3D528&amp;data=02%7C01%7Cmichael.o%27neil%40globaleagle.com%7Cd1325c0243804f5e1f3e08d61476bf46%7Cf4e3b4e5412b477c969813c92c5a9a1e%7C1%7C0%7C636718897604635885&amp;sdata=sZFjX7HZ4FPlBgH%2BhpnpeXt4pW7jE0ztyZpMWu6hjS0%3D&amp;reserved=0">Google</a>, Facebook, and Apple have piled in with new services consumers and brands can use to message each other&mdash;directly. This is called conversational commerce. It&rsquo;s a massive new category, and will succeed e-commerce.&nbsp;LivePerson&nbsp;is working with 18,000 customers to transform customer care from voice calls to messaging and believes conversational commerce will kill the website and revolutionise the digital economy to capture nearly 90 per cent of industry sales in the future. LivePerson believe they are at the centre of conversational commerce &amp; its platform provides the artificial intelligence and workstations brands require to wire their operations into the new services.</p>

Talking Business is an inflight entertainment radio program on Qantas, hosted by Alan Kohler. Each month business leaders, entrepreneurs and innovators are interviewed about their expertise, businesses, and careers. This is where you can podcast all of the guests from Talking Business.

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