Alexandra is Co-Founder & Managing Director LUXICO a full end-to-end service connecting both luxury home owners with high-end VIP travellers, Luxico’s concierge team manage every aspect of the guest’s stay to provide a five-star experience to affluent travellers.  In a 20 year career spanning diamond trading, film production, brand management and business consulting. Alex has used her diverse range of skills and experiences to co-found LUXICO, Australia’s first ‘home hotel’, disrupting both the hotel and real estate sectors whilst having some fun creating new travel experiential products since the company’s inception in late 2013. 

 A marketing and advertising whizz, Alexandra brings experience in management and a host of big ideas to Luxico. As a strategic consultant to Melbourne Airport, over five years Alex acquired an in-depth understanding of domestic and international travel markets and developed strong relationships with airline executives and tourism bosses.

Prior to this appointment, Alex was at the helm of a Melbourne-based brand agency, working hand-in-hand with Luxury brands and services to create engaging brand interactions across advertising, communications and customer relationship programs. Alex has a Masters degree in  Advertising and is also Luxico’s national sales and marketing lead while overseeing relationships with travel and style industry partners.