As more retailers and other consumer-facing companies look to offer customer loyalty payment cards with rewards and easier shopping experiences, the co-branded card company Imprint seeks to simplify that process and offer it to a broader range of companies. In this episode Daragh Murphy, cofounder and CEO of Imprint, speaks with McKinsey partner and payments industry expert Roshan Varadarajan. Imprint was started with backing by Thrive Capital, whose partner Gaurav Ahuja also is a cofounder and serves as chair of Imprint. In this interview, Murphy discusses how the company got its start, why building their tech stack from scratch was important, and the future of co-branded credit cards.

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Riding the storm: How consumer finance companies can survive and thrive
Travel invented loyalty as we know it. Now it’s time for reinvention.
Airline retailing: How payment innovation can improve the bottom line
Global payments in 2024: Simpler interfaces, complex reality
Unlocking value from technology in banking: An investor lens

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Discover our latest insights with our LinkedIn community of 9,000+ financial services professionals: McKinsey Financial Services

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As more retailers and other consumer-facing companies look to offer customer loyalty payment cards with rewards and easier shopping experiences, the co-branded card company Imprint seeks to simplify that process and offer it to a broader range of companies. In this episode Daragh Murphy, cofounder and CEO of Imprint, speaks with McKinsey partner and payments industry expert&nbsp;<a href="https://www.mckinsey.com/our-people/roshan-varadarajan">Roshan Varadarajan</a>. Imprint was started with backing by Thrive Capital, whose partner Gaurav Ahuja also is a cofounder and serves as chair of Imprint. In this interview, Murphy discusses how the company got its start, why building their tech stack from scratch was important, and the future of co-branded credit cards.
Related insights
<a href="https://www.mckinsey.com/industries/financial-services/our-insights/riding-the-storm-how-consumer-finance-companies-can-survive-and-thrive">Riding the storm: How consumer finance companies can survive and thrive</a> <a href="https://www.mckinsey.com/industries/travel/our-insights/travel-invented-loyalty-as-we-know-it-now-its-time-for-reinvention">Travel invented loyalty as we know it. Now it&rsquo;s time for reinvention.</a> <a href="https://www.mckinsey.com/industries/travel/our-insights/airline-retailing-how-payment-innovation-can-improve-the-bottom-line">Airline retailing: How payment innovation can improve the bottom line</a> <a href="https://www.mckinsey.com/industries/financial-services/our-insights/global-payments-in-2024-simpler-interfaces-complex-reality">Global payments in 2024: Simpler interfaces, complex reality</a> <a href="https://www.mckinsey.com/industries/financial-services/our-insights/unlocking-value-from-technology-in-banking-an-investor-lens">Unlocking value from technology in banking: An investor lens</a>
Follow our banking and payments sector insights: <a href="https://www.mckinsey.com/industries/financial-services/our-insights/talking-banking-matters">Talking Banking Matters</a>
Read our Financial services blog: <a href="https://www.mckinsey.com/industries/financial-services/our-insights/banking-matters">Banking &amp; Securities Matters</a>
Discover our latest insights with our LinkedIn community of 9,000+ financial services professionals: <a href="https://www.linkedin.com/showcase/mckinseyfinancialservices/posts/?feedView=all">McKinsey Financial Services</a>
Find all of our Financial Services insights on <a href="https://www.mckinsey.com/industries/financial-services/how-we-help-clients">McKinsey.com</a>
See <a href="http://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

Hear conversations covering the full spectrum of today's global financial services industry with industry leaders including payments, fintech, retail banking, and beyond. Get insight from peers who are tackling top-of-mind business challenges to lead their companies’ growth and transformation. 

Hear conversations covering the full spectrum of today's global financial services industry with industry leaders including payments, fintech, retail banking, and beyond. Get insight from peers who are tackling top-of-mind business challenges to lead their companies’ growth and transformation.