Person

Principles

Problems

Perspicacity

In this episode of Talking About Marketing, Steve Davis and David Olney take us on a journey through mindfulness, the art of leadership, crafting compelling marketing messages, and the enduring power of classic political campaign strategies.

The Person segment delves into the importance of mindfulness and staying present in our fast-paced world.

In Principles, they explore the significance of leadership that empowers others, drawing parallels from politics to small business.

The Problems segment focuses on how to craft marketing messages that truly resonate with your audience.

Finally, in Perspicacity, they reflect on the timeless appeal of the "It's Time" campaign, pondering its relevance in today's political landscape.

Get ready to take notes!

Talking About Marketing podcast episode notes with timecodes

01:20 Person This segment focusses on you, the person, because we believe business is personal.
Mindful Mastery: Taming the Mental Chaos in Business

In the Person segment of this episode, Steve and David dive into the importance of mindfulness, particularly for small business owners who often find themselves overwhelmed by the demands of their roles. Steve shares his personal experience with the Sam Harris mindfulness app, noting how daily mindfulness exercises help him manage the constant stream of thoughts that can often feel like being in the middle of a busy Grand Central Station.

The discussion highlights how mindfulness practices, such as focusing on the present moment, can help individuals manage the internal noise and distractions that arise during a typical day. David adds that through practices like yoga and playing guitar, he’s been able to create a sense of space and calmness, even in the midst of mental chaos. They both agree that being aware of one’s thoughts, without getting lost in them, is a powerful tool not just for personal well-being but also for professional effectiveness.

This segment serves as a reminder that mindfulness isn't just about relaxation; it's about recognizing and managing the flood of thoughts that can derail our focus and productivity. By learning to observe these thoughts without becoming consumed by them, small business owners can maintain clarity and effectiveness in their daily lives, leading to better decision-making and less stress.

It also features some thoughts by professor of psychology at the University of Miami, Dr. Amishi Jha, PhD, from her chat with Sam Harris in an episode of Making Sense, titled, The Roots of Attention.

13:20 Principles This segment focusses principles you can apply in your business today.
Principled Leadership: The Art of Following to Lead Effectively

In the Principles segment, Steve and David explore the concept of leadership through the lens of current political events and small business management. Steve reflects on the disappointment many felt after Joe Biden’s lackluster performance in a public debate against Donald Trump, and the subsequent relief when Kamala Harris was proposed as a more credible candidate. This political drama provides a backdrop for a deeper discussion on the qualities that make a leader truly effective.

David introduces the idea that great leaders aren’t necessarily those who dominate or demand control, but those who empower others to succeed. Drawing inspiration from the pairing of Kamala Harris with Tim Walz, David emphasises the importance of valuing and trusting your team. He explains that many small business founders struggle with this, often trying to do everything themselves or demanding that tasks be done exactly their way. However, by recognising and leveraging the strengths of their team members, founders can reduce stress, improve outcomes, and foster a more positive work environment.

The discussion highlights the military concept of “mission orders,” where a leader outlines the desired outcome and then trusts their team to figure out the best way to achieve it. This approach not only empowers the team but also allows the leader to focus on the bigger picture. Steve and David stress that effective leadership in small business is not about micromanaging but about clearing the path for others to do their best work. Through collaboration and trust, leaders can create a thriving environment where both the business and its people can flourish.

25:20 Problems This segment answers questions we've received from clients or listeners.
Crafting Messages That Resonate: Avoiding the Pitfalls of Generic Communication

In this week’s Problems segment, Steve and David delve into the recurring issue of ineffective messaging in marketing, drawing on insights from Alan Dibb’s Lean Marketing. Steve emphasises the importance of crafting a message that truly resonates with the intended audience, highlighting that many communication failures occur because businesses fail to focus on the customer rather than themselves.

David adds that some of the worst marketing content he’s encountered comes from those who unintentionally write for themselves, believing they’re writing for their clients. This self-centered approach often results in messaging that fails to connect with the target audience, leading to missed opportunities and ineffective campaigns.

The discussion then pivots to a real-world example involving a driving instructor seeking marketing help. The instructor wanted his Facebook advertising to stand out, which Steve and David commend. However, they stress that while being different is crucial, it’s even more important that the difference resonates with the intended audience. They conclude that effective messaging should be direct, relatable, and include a clear call to action. By avoiding generic language and focusing on what truly matters to the audience, businesses can transform interest into attention and ultimately, success.

28:30 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case study from the past.
Reviving Classic Campaigns: Could 'It's Time' Work Today?

In this week’s Perspicacity segment, Steve and David explore the timeless nature of one of Australia's most iconic political campaign songs, "It's Time," which played a significant role in Gough Whitlam's rise to power in the 1970s. The discussion begins with a nostalgic look at the ad and the powerful emotions it evoked, noting that the sentiment of "It's Time" could still resonate today, albeit with a modern remix to update its 1970s sound.

David Olney highlights the strength of the message "It's Time," comparing it to other political slogans like Trump's "Make America Great Again." While both are vague enough to allow people to project their own meanings, "It's Time" carries a forward-looking momentum, whereas "Make America Great Again" implies a return to the past. This forward motion is what gives "It's Time" its enduring appeal, making it a campaign slogan that could be adapted for contemporary use.

Steve draws parallels between the mass appeal of "It's Time" and Kamala Harris's current political campaign in the U.S., noting how both have garnered significant support from celebrities and public figures. The segment concludes with a nod to another famous Australian political slogan, "Keep the Bastards Honest," used by the Australian Democrats in the 1990s. While effective in its time, it lacked the timeless quality of "It's Time," which the hosts agree could still inspire action today if appropriately updated.

In this episode of Talking About Marketing, Steve Davis and David Olney take us on a journey through mindfulness, the art of leadership, crafting compelling marketing messages, and the enduring power of classic political campaign strategies.
The Person segment delves into the importance of mindfulness and staying present in our fast-paced world.
In Principles, they explore the significance of leadership that empowers others, drawing parallels from politics to small business.
The Problems segment focuses on how to craft marketing messages that truly resonate with your audience.
Finally, in Perspicacity, they reflect on the timeless appeal of the "It's Time" campaign, pondering its relevance in today's political landscape.
Get ready to take notes!
Talking About Marketing podcast episode notes with timecodes
01:20 Person This segment focusses on you, the person, because we believe business is personal. Mindful Mastery: Taming the Mental Chaos in Business
In the Person segment of this episode, Steve and David dive into the importance of mindfulness, particularly for small business owners who often find themselves overwhelmed by the demands of their roles. Steve shares his personal experience with the Sam Harris mindfulness app, noting how daily mindfulness exercises help him manage the constant stream of thoughts that can often feel like being in the middle of a busy Grand Central Station.
The discussion highlights how mindfulness practices, such as focusing on the present moment, can help individuals manage the internal noise and distractions that arise during a typical day. David adds that through practices like yoga and playing guitar, he’s been able to create a sense of space and calmness, even in the midst of mental chaos. They both agree that being aware of one’s thoughts, without getting lost in them, is a powerful tool not just for personal well-being but also for professional effectiveness.
This segment serves as a reminder that mindfulness isn't just about relaxation; it's about recognizing and managing the flood of thoughts that can derail our focus and productivity. By learning to observe these thoughts without becoming consumed by them, small business owners can maintain clarity and effectiveness in their daily lives, leading to better decision-making and less stress.
It also features some thoughts by professor of psychology at the University of Miami, Dr. Amishi Jha, PhD, from her chat with Sam Harris in an episode of Making Sense, titled, <a href="https://www.samharris.org/podcasts/making-sense-episodes/380-the-roots-of-attention">The Roots of Attention</a>.
13:20 Principles This segment focusses principles you can apply in your business today. Principled Leadership: The Art of Following to Lead Effectively
In the Principles segment, Steve and David explore the concept of leadership through the lens of current political events and small business management. Steve reflects on the disappointment many felt after Joe Biden’s lackluster performance in a public debate against Donald Trump, and the subsequent relief when Kamala Harris was proposed as a more credible candidate. This political drama provides a backdrop for a deeper discussion on the qualities that make a leader truly effective.
David introduces the idea that great leaders aren’t necessarily those who dominate or demand control, but those who empower others to succeed. Drawing inspiration from the pairing of Kamala Harris with Tim Walz, David emphasises the importance of valuing and trusting your team. He explains that many small business founders struggle with this, often trying to do everything themselves or demanding that tasks be done exactly their way. However, by recognising and leveraging the strengths of their team members, founders can reduce stress, improve outcomes, and foster a more positive work environment.
The discussion highlights the military concept of “mission orders,” where a leader outlines the desired outcome and then trusts their team to figure out the best way to achieve it. This approach not only empowers the team but also allows the leader to focus on the bigger picture. Steve and David stress that effective leadership in small business is not about micromanaging but about clearing the path for others to do their best work. Through collaboration and trust, leaders can create a thriving environment where both the business and its people can flourish.
25:20 Problems This segment answers questions we've received from clients or listeners. Crafting Messages That Resonate: Avoiding the Pitfalls of Generic Communication
In this week’s Problems segment, Steve and David delve into the recurring issue of ineffective messaging in marketing, drawing on insights from Alan Dibb’s Lean Marketing. Steve emphasises the importance of crafting a message that truly resonates with the intended audience, highlighting that many communication failures occur because businesses fail to focus on the customer rather than themselves.
David adds that some of the worst marketing content he’s encountered comes from those who unintentionally write for themselves, believing they’re writing for their clients. This self-centered approach often results in messaging that fails to connect with the target audience, leading to missed opportunities and ineffective campaigns.
The discussion then pivots to a real-world example involving a driving instructor seeking marketing help. The instructor wanted his Facebook advertising to stand out, which Steve and David commend. However, they stress that while being different is crucial, it’s even more important that the difference resonates with the intended audience. They conclude that effective messaging should be direct, relatable, and include a clear call to action. By avoiding generic language and focusing on what truly matters to the audience, businesses can transform interest into attention and ultimately, success.
28:30 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case study from the past. Reviving Classic Campaigns: Could 'It's Time' Work Today?
In this week’s Perspicacity segment, Steve and David explore the timeless nature of one of Australia's most iconic political campaign songs, "It's Time," which played a significant role in Gough Whitlam's rise to power in the 1970s. The discussion begins with a nostalgic look at the ad and the powerful emotions it evoked, noting that the sentiment of "It's Time" could still resonate today, albeit with a modern remix to update its 1970s sound.
David Olney highlights the strength of the message "It's Time," comparing it to other political slogans like Trump's "Make America Great Again." While both are vague enough to allow people to project their own meanings, "It's Time" carries a forward-looking momentum, whereas "Make America Great Again" implies a return to the past. This forward motion is what gives "It's Time" its enduring appeal, making it a campaign slogan that could be adapted for contemporary use.
Steve draws parallels between the mass appeal of "It's Time" and Kamala Harris's current political campaign in the U.S., noting how both have garnered significant support from celebrities and public figures. The segment concludes with a nod to another famous Australian political slogan, "Keep the Bastards Honest," used by the Australian Democrats in the 1990s. While effective in its time, it lacked the timeless quality of "It's Time," which the hosts agree could still inspire action today if appropriately updated.

Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.

Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde
Principles. You can never be overdressed or overeducated. - Oscar Wilde
Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde
Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde

Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.

We welcome your comments and feedback via podcast@talkedaboutmarketing.com

The only thing worse than being talked about, is not being talked about...

Talking About Marketing

Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.

Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde
Principles. You can never be overdressed or overeducated. - Oscar Wilde
Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde
Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde

Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.

We welcome your comments and feedback via podcast@talkedaboutmarketing.com

<a href="https://talkedaboutmarketing.com/podcast/">Talking About Marketing</a> is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
<ol>
<li>Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde</li>
<li>Principles. You can never be overdressed or overeducated. - Oscar Wilde</li>
<li>Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde</li>
<li>Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde</li>
</ol>
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.
We welcome your comments and feedback via <a href="mailto:podcast@talkedaboutmarketing.com">podcast@talkedaboutmarketing.com</a>

In a world that pulls us in countless directions, mastering the art of staying present and crafting messages that resonate is more crucial than ever.

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