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Person

Principles

Problems

Perspicacity

In this fifth episode of the third series of Talking About Marketing, we focus on some sobering insights from the world of social media.

They come from one of Steve's LinkedIn contact, Jessamyn Hayden McLachlan from Felt Brand Stories, in the wake of the Adelaide Hills Winter Reds festival.

In the Perspicacity segment, we continue our focus on David Sandler's Sales Submarine, this time the fourth compartment of Budget.

In Problems, we share a question from long time client, Donald Kay, about getting momentum for an item that's been on the To Do list too long.

But first, we go back to the days when social networking took place face to face, with our last visit from Oscar Wilde and his "At Home" afternoons.

Get ready to take notes!

Talking About Marketing podcast episode notes with timecodes

01:22 Person This segment focusses on you, the person, because we believe business is personal.
At Home With Oscar Wilde

Matthew Sturgis's biography of Oscar Wilde yields one more tidbit worthy of discussion and it relates to the practice of "At Homes".

"At Homes" were invitiations to visit people for conversation at appointed hours. In Oscar's life, his first experience was with his mother, Lady Wilde’s, Saturday afternoon "At Homes" in the 1870s and 1880s.

Later, when Oscar and his wife, Constance, set up their married life at their place in Tite Street, Constance’s biography shows she set up on the "at home" circuit, where WB Yeats was a regular guest. It's been noted that these functions were more like a public performance than chatting with friends.

And that's why it's a good discussion point in the Person segment. Do we, as business owners or leaders, dedicate enough time to social interaction?

12:10 Principles This segment focusses principles you can apply in your business today.
Social Media Not Working Well? Maybe It's Digital Fatigue 

Just after the Adelaide Hills Winter Reds weekend, earlier this year, Jessamyn Hayden McLachlan, from Felt Brand Stories, opined publicly on LinkedIn about her observations about the performance of social media marketing for the event, after eight years at the helm.

Firstly, she noted it had been "much tougher to cut through than previous years with reach down (although started to observe this trend in 2022), Facebooks Ads a necessary part of the mix and the more reels in the content mix, the better! (Read fun, but extremely time intensive, content to create. Probably more time intensive than those not doing this job realise). #videofirst"

This prompted her to note that digital fatigue is not only real, but increasing across social media, with people less likely to engage because they're tired.

Secondly, she argued that marketers should understand that we need to be as active as we can but not to "sell". Instead, she said social media has become a place "for reference and research ... to book mark and remind ... to answer questions and pique curiosity."

David and Steve pick up the conversation and shared their thoughts.

David made some points about the storytelling of Winter Reds, prompting Steve to link the conversation to some insights from neuromarketing experts, Prince Ghuman and Matt Johnson.

On episode 225 of the podcast, You Are Not So Smart, which had been recommended by client and friend, Lisa Kennewell, the authors argued that we don't focus on the specific elements of a product, service, or event, but rather on their "hidden soul".

The guys go into some of their stories about the story behind a Pinot Noir and the surprising value of a piece of Banksy art which was shredded immediately after being auctioned, surprisingly increasing in value.

Enjoy the conversation.

24:39 Problems This segment answers questions we've received from clients or listeners.
How Do You Budge Things Off Your To Do List

When Steve emailed friend and client, Donald Kay from Donalan, recently, he was enquiring about whether or not Donald was stuck on something regarding his new website.

The Talked About Marketing team created a new, draft website in February, and Donald was going to go through the information to check if it was all relevant and add/suggest any changes. It was now September.

Donald wrote back: "The website may be the topic of a future podcast if you have the answer or you can find some one with the answer. How can something be on the top of the to do list for so long but still not get done?"

David and Steve discuss this and come up with a few answers, including an upcoming change to our own internal processes.

29:38 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case study from the past.
Sandler Sales Submarine Part Four: Budget

Each Perspicacity segment this series, will focus on one part of the Sandler Selling System, this time it's Budget.

David Sandler argues understanding the budget your client has to work with is crucial for a successful sales process (or strategic moving on to other prospects).

David and Steve discuss some of the tactics David Sandler crafted.

Monkey paw, anybody?

Our conversation is being guided by David Sandler's excellent book, You Can't Teach A Kid To Ride A Bike At A Seminar, Second Edition

In this fifth episode of the third series of Talking About Marketing, we focus on some sobering insights from the world of social media.
They come from one of Steve's LinkedIn contact, Jessamyn Hayden McLachlan from Felt Brand Stories, in the wake of the Adelaide Hills Winter Reds festival.
In the Perspicacity segment, we continue our focus on David Sandler's Sales Submarine, this time the fourth compartment of Budget.
In Problems, we share a question from long time client, Donald Kay, about getting momentum for an item that's been on the To Do list too long.
But first, we go back to the days when social networking took place face to face, with our last visit from Oscar Wilde and his "At Home" afternoons.
Get ready to take notes!
Talking About Marketing podcast episode notes with timecodes
01:22 Person This segment focusses on you, the person, because we believe business is personal. At Home With Oscar Wilde
Matthew Sturgis's biography of Oscar Wilde yields one more tidbit worthy of discussion and it relates to the practice of "At Homes".
"At Homes" were invitiations to visit people for conversation at appointed hours. In Oscar's life, his first experience was with his mother, Lady Wilde’s, Saturday afternoon "At Homes" in the 1870s and 1880s.
Later, when Oscar and his wife, Constance, set up their married life at their place in Tite Street, Constance’s biography shows she set up on the "at home" circuit, where WB Yeats was a regular guest. It's been noted that these functions were more like a public performance than chatting with friends.
And that's why it's a good discussion point in the Person segment. Do we, as business owners or leaders, dedicate enough time to social interaction?
12:10 Principles This segment focusses principles you can apply in your business today. Social Media Not Working Well? Maybe It's Digital Fatigue 
Just after the Adelaide Hills Winter Reds weekend, earlier this year, Jessamyn Hayden McLachlan, from <a href="https://www.feltbrandstories.com/" data-type="link" data-id="https://www.feltbrandstories.com/">Felt Brand Stories</a>, opined publicly on LinkedIn about her observations about the performance of social media marketing for the event, after eight years at the helm.
Firstly, she noted it had been "much tougher to cut through than previous years with reach down (although started to observe this trend in 2022), Facebooks Ads a necessary part of the mix and the more reels in the content mix, the better! (Read fun, but extremely time intensive, content to create. Probably more time intensive than those not doing this job realise). #videofirst"
This prompted her to note that digital fatigue is not only real, but increasing across social media, with people less likely to engage because they're tired.
Secondly, she argued that marketers should understand that we need to be as active as we can but not to "sell". Instead, she said social media has become a place "for reference and research ... to book mark and remind ... to answer questions and pique curiosity."
David and Steve pick up the conversation and shared their thoughts.
David made some points about the storytelling of Winter Reds, prompting Steve to link the conversation to some insights from neuromarketing experts, Prince Ghuman and Matt Johnson.
On <a href="https://youarenotsosmart.com/2022/02/07/yanss-225-how-a-better-understanding-of-neuromarketing-can-make-you-a-smarter-consumer/" data-type="link" data-id="https://youarenotsosmart.com/2022/02/07/yanss-225-how-a-better-understanding-of-neuromarketing-can-make-you-a-smarter-consumer/">episode 225 of the podcast, You Are Not So Smart</a>, which had been recommended by client and friend, Lisa Kennewell, the authors argued that we don't focus on the specific elements of a product, service, or event, but rather on their "hidden soul".
The guys go into some of their stories about the story behind a Pinot Noir and the surprising value of a piece of Banksy art which was shredded immediately after being auctioned, surprisingly increasing in value.
Enjoy the conversation.
24:39 Problems This segment answers questions we've received from clients or listeners. How Do You Budge Things Off Your To Do List
When Steve emailed friend and client, Donald Kay from Donalan, recently, he was enquiring about whether or not Donald was stuck on something regarding his new website.
The Talked About Marketing team created a new, draft website in February, and Donald was going to go through the information to check if it was all relevant and add/suggest any changes. It was now September.
Donald wrote back: "The website may be the topic of a future podcast if you have the answer or you can find some one with the answer. How can something be on the top of the to do list for so long but still not get done?"
David and Steve discuss this and come up with a few answers, including an upcoming change to our own internal processes.
29:38 Perspicacity This segment is designed to sharpen our thinking by reflecting on a case study from the past. Sandler Sales Submarine Part Four: Budget
Each Perspicacity segment this series, will focus on one part of the Sandler Selling System, this time it's Budget.
David Sandler argues understanding the budget your client has to work with is crucial for a successful sales process (or strategic moving on to other prospects).
David and Steve discuss some of the tactics David Sandler crafted.
Monkey paw, anybody?
Our conversation is being guided by David Sandler's excellent book, <a href="https://amzn.to/47GUGZC">You Can't Teach A Kid To Ride A Bike At A Seminar, Second Edition</a>

Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com

Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business. We welcome your comments and feedback via podcast@talkedaboutmarketing.com

The only thing worse than being talked about, is not being talked about...

Talking About Marketing

Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.

Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde
Principles. You can never be overdressed or overeducated. - Oscar Wilde
Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde
Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde

Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.

We welcome your comments and feedback via podcast@talkedaboutmarketing.com

<a href="https://talkedaboutmarketing.com/podcast/">Talking About Marketing</a> is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with editing by Tim Whiffen. Artwork by Casey Cumming.
Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity.
<ol>
<li>Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde</li>
<li>Principles. You can never be overdressed or overeducated. - Oscar Wilde</li>
<li>Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde</li>
<li>Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde</li>
</ol>
Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted companion for you on your journey in business.
We welcome your comments and feedback via <a href="mailto:podcast@talkedaboutmarketing.com">podcast@talkedaboutmarketing.com</a>

Social media has long been the place where we've been trained to share the little moments, large moments, aspirational moments, and fake moments of our lives and businesses, but have we had too much of a good thing?

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