Dave Lorenz, the new Executive Director of the West Michigan Tourist Association, talked about his responsibilities and promoting tourism during a Jun. 11, 2026 appearance.

<p>Dave Lorenz, the new Executive Director of the <a href="https://www.wmta.org/">West Michigan Tourist Association</a>, talked about his responsibilities and promoting tourism during a Jun. 11, 2026 appearance.</p>

Talk of the Town began on 1450 WHTC in 1959. From 1961- 1981 Juke Van Oss served as co-host and from 1981 to 2016 as sole host of the program. He was inducted into the Michigan Association of Broadcasters Hall of Fame on July 14, 2009. Visit the Remembering Juke Page. When it comes to local talk, Talk of The Town takes the pulse of Holland. Local, state and national guests and your phone calls make Talk of the Town a Holland tradition. Don't miss a single broadcast with Host Ed VerSchure.