调研报告的重点

中资企业出海面临哪些挑战？

仅是本地化已经不足够？

为何新加坡是中资企业出海的第一站？

出海 2.0 VS 1.0 

何谓品牌出海？

为何中资企业要做出海2.0？

给想出海的企业的建议 

逛街逛着逛着，发现满街都是中国品牌？这背后可不是巧合。

星展银行与财新智库最新调研报告指出，出海已成为中资企业保持韧性的战略选择，东南亚是中资企业出海的首选目的地，本地化是实现可持续海外扩张的关键。

新加坡为何是进军东南亚的战略枢纽？
出海2.0和1.0有什么不同？
仅仅“本地化”已经不足够，中资企业出海还需要考虑什么？

本期联合早报播客《理财Talk!》，主持人詹靖禾和《联合早报》财经新闻记者林娉莹邀请来自星展银行的两位嘉宾：战略业务发展部主管（企业及机构银行）洪德辉和新经济集团主管（企业及机构银行）的蔡世光解析。

Ever find yourself shopping and noticing Chinese brands everywhere? It’s definitely no coincidence.

A recent research report by DBS Bank and Caixin Insight points out that expanding overseas has become a strategic imperative for businesses to build resilience. Southeast Asia has emerged as the top destination for Chinese enterprises venturing abroad, with localization serving as the key to sustainable overseas expansion.

Why is Singapore the strategic hub for entering Southeast Asia?

How does “Going Global 2.0” differ from “1.0”?

Localisation alone is no longer enough: What else must Chinese companies going global consider?

In this episode of the Lianhe Zaobao podcast Money Talk!, hosts Andrew Zhan and Lianhe Zaobao finance journalistUlrica Lin invite two guests from DBS, mainly Mr Ang Teck Wee, Managing Director and Head, Strategic Business Development, Institutional Banking Group and Chua Shih Guan, Managing Director and Head, Digital Economy Group, Institutional Banking Group to share more.

逛街逛着逛着，发现满街都是中国品牌？这背后可不是巧合。
<a href="https://www.zaobao.com.sg/keywords/xing-zhan-yin-xing">星展银行</a>与财新智库<a href="https://www.zaobao.com.sg/finance/china/story20261008-9755393">最新调研报告</a>指出，出海已成为中资企业保持韧性的战略选择，东南亚是中资企业出海的首选目的地，本地化是实现可持续海外扩张的关键。
新加坡为何是进军东南亚的战略枢纽？ 出海2.0和1.0有什么不同？ 仅仅&ldquo;本地化&rdquo;已经不足够，中资企业出海还需要考虑什么？
本期联合早报播客《<a href="https://www.zaobao.com.sg/podcast/talk-money">理财Talk!</a>》，主持人詹靖禾和《联合早报》财经新闻记者林娉莹邀请来自星展银行的两位嘉宾：战略业务发展部主管（企业及机构银行）洪德辉和新经济集团主管（企业及机构银行）的蔡世光解析。
Ever find yourself shopping and noticing Chinese brands everywhere? It&rsquo;s definitely no coincidence.
A recent research report by DBS Bank and Caixin Insight points out that expanding overseas has become a strategic imperative for businesses to build resilience. Southeast Asia has emerged as the top destination for Chinese enterprises venturing abroad, with localization serving as the key to sustainable overseas expansion.
Why is Singapore the strategic hub for entering Southeast Asia?
How does &ldquo;Going Global 2.0&rdquo; differ from &ldquo;1.0&rdquo;?
Localisation alone is no longer enough: What else must Chinese companies going global consider?
In this episode of the Lianhe Zaobao podcast Money Talk!, hosts Andrew Zhan and Lianhe Zaobao finance journalist<a href="https://www.zaobao.com.sg/byline/xiao-zi-hui?ref=article-inline"> </a>Ulrica Lin invite two guests from DBS, mainly Mr Ang Teck Wee, Managing Director and Head, Strategic Business Development, Institutional Banking Group and Chua Shih Guan, Managing Director and Head, Digital Economy Group, Institutional Banking Group to share more.

《理财Talk!》是《联合早报》全新推出的月度财经视频访谈节目。

本节目聚焦每月最受关注的理财话题：从裁员应对、投资风险到退休规划，邀请理财规划师、经济学者及业界专家，用轻松直白的方式拆解复杂的财经议题。

主持团队由由UFM100.3 DJ詹靖禾与财经新闻记者搭档，深入浅出，让每一位观众都能"听得懂、用得上"。

Talk Money is a new monthly video interview programme from Lianhe Zaobao.

Each episode focuses on the money topics that matter most to people that month, from coping with layoffs and investment risks to retirement planning. Financial planners, economists and industry experts break down complex financial issues in a relaxed, plain-spoken way.

The show is hosted by UFM100.3 DJ Andrew Zhan and a financial news journalist. Together they keep things clear and easy to follow, so every viewer comes away with advice they can understand and put to use.

《理财Talk!》是《联合早报》全新推出的月度财经视频访谈节目。
本节目聚焦每月最受关注的理财话题：从裁员应对、投资风险到退休规划，邀请理财规划师、经济学者及业界专家，用轻松直白的方式拆解复杂的财经议题。
主持团队由由UFM100.3 DJ詹靖禾与财经新闻记者搭档，深入浅出，让每一位观众都能"听得懂、用得上"。
<hr>
Talk Money is a new monthly video interview programme from Lianhe Zaobao.
Each episode focuses on the money topics that matter most to people that month, from coping with layoffs and investment risks to retirement planning. Financial planners, economists and industry experts break down complex financial issues in a relaxed, plain-spoken way.
The show is hosted by UFM100.3 DJ Andrew Zhan and a financial news journalist. Together they keep things clear and easy to follow, so every viewer comes away with advice they can understand and put to use.

《理财Talk!》是《联合早报》全新推出的月度财经视频访谈节目。本节目聚焦每月最受关注的理财话题。

理财Talk！ | Talk Money

《理财Talk!》是《联合早报》全新推出的月度财经视频访谈节目。本节目聚焦每月最受关注的理财话题——

从裁员应对、投资风险到退休规划，邀请理财规划师、经济学者及业界专家，用轻松直白的方式拆解复杂的财经议题。

主持团队由由UFM100.3 DJ詹靖禾与财经新闻记者搭档，深入浅出，让每一位观众都能"听得懂、用得上"。

Talk Money is a new monthly video interview programme from Lianhe Zaobao.

Each episode focuses on the money topics that matter most to people that month, from coping with layoffs and investment risks to retirement planning. Financial planners, economists and industry experts break down complex financial issues in a relaxed, plain-spoken way.

The show is hosted by UFM100.3 DJ Andrew Zhan and a financial news journalist. Together they keep things clear and easy to follow, so every viewer comes away with advice they can understand and put to use.

《理财Talk!》是《联合早报》全新推出的月度财经视频访谈节目。本节目聚焦每月最受关注的理财话题&mdash;&mdash;
从裁员应对、投资风险到退休规划，邀请理财规划师、经济学者及业界专家，用轻松直白的方式拆解复杂的财经议题。
主持团队由由UFM100.3 DJ詹靖禾与财经新闻记者搭档，深入浅出，让每一位观众都能"听得懂、用得上"。
<hr>
Talk Money is a new monthly video interview programme from Lianhe Zaobao.
Each episode focuses on the money topics that matter most to people that month, from coping with layoffs and investment risks to retirement planning. Financial planners, economists and industry experts break down complex financial issues in a relaxed, plain-spoken way.
The show is hosted by UFM100.3 DJ Andrew Zhan and a financial news journalist. Together they keep things clear and easy to follow, so every viewer comes away with advice they can understand and put to use.