Madras Checks created a unique place for itself, in different cultures across the world since the 15th century. The fabric and its popularity reached every corner of the world. And in some regions it still remains an integral part of the culture, to this day. A fabric that became a symbol for status for people across cultures has stories to share.

And, you can bring home the legacy of Madras Checks as a texture on your wall, in a range of colours with Taana Baana by Asian Paints Royale Play, a first-of-its-kind range of wall textures inspired by Indian handicrafts and weaves. 

Click on this link: https://www.asianpaints.com/campaign/royale-play-new.html

OR

SMS ‘PLAY’ to 56161 to know more.

Special thanks to

Shamim Ansari

Anjali Karolia

Jogen Munda

Produced by: Ideabrew Studios

Director: Aniruddha Pawade

Research & Script: Nupur Sonar

Voice Over: Hrishi K

Sound Design: Stanley Chacko