America consumes roughly 50 billion burgers annually. If just one percent were made with Impossible Beef, that would equate to saving 3 billion pounds of greenhouse gas emissions, 36 billion square feet of land and 11 billion gallons of water. Every product Impossible Foods sells uses less land, water and produces less greenhouse gas emissions compared to the animal. Peter McGuinness is the President and CEO of Impossible Foods and is leading its mission to create sustainable, plant-based meat with a fraction of the environmental impact of animal products. 
 

In this session, Peter will explore the role of food as a climate solution, the future of plant-based eating, and how to make plant-based foods more accessible, inclusive, and enjoyable for all, bridging the divide between vegans and meat lovers. The session will also examine challenges within the industry, including past missteps and opportunities for growth. Drawing on his leadership at Impossible Foods and decades of consumer expertise, McGuinness aims to offer a candid perspective on how the plant-based category can innovate, improve, and contribute to a more sustainable and inclusive food system.

Speakers: Peter McGuinness, Bob Safian

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

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Twitter: https://twitter.com/sxsw
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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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