The growth of Música Mexicana has become so widely accepted that the biggest arena venues in the US have been selling out shows this past year and even late night broadcasts like Jimmy Kimmel and Jimmy Fallon began booking the genre's biggest stars. 
     
In this panel we will discuss how one single song ELLA BAILA SOLA by Eslabon Armando and Peso Pluma (debuted and performed live for the first time at SXSW) would lead the explosion of Música Mexicana in the live music space. It would go on to be the highest charting song in the genre’s history, reaching #1 on Billboard’s Global 200, achieving 21x platinum status, and be nominated for a 2023 Latin Grammy. Ella Baila Sola changed the way both Spanish AND non-Spanish speakers listened to and accepted Mexican Music. Constantly overlooked as  a fad or “underground” sound, the genre would now be pushed into global recognition and consumption.

Speakers: Gabriela Lopez-Bucio, Sarah Yazdanpanah

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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