For decades Marketing 101 classes have extolled the simple brilliance of the purchase funnel. A repeatable guide that brings consumers to purchase over and over again. New research from Edelman confirms what many have felt for years: the traditional funnel no longer reflects the modern brand-consumer relationship. The relationship is not merely transactional, nor do consumers behave in sequential stages. In fact, 78% say brand loyalty and attraction occurs after the purchase. Join Edelman and a master class of CMOs who together will cast a new model – one where purchase is just the beginning. Participants: Courtney Miller; Mark DiCristina; Gina Igwe

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

Website: https://www.sxsw.com
Facebook: https://www.facebook.com/SXSWFestival/
Twitter: https://twitter.com/sxsw
Instagram: https://www.instagram.com/sxsw/
YouTube: https://www.youtube.com/sxsw

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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