Everything’s bigger in Texas and the numbers don’t lie: for yet another year the Dallas Cowboys are once again the most valuable sports franchise in the world. At the center of it all: the Jones’, who teamed up with Gerry Cardinale of RedBird Capital and transformed the sports business landscape forever.

Hear from the team at the center of it all and one of the globe’s foremost sports financiers on how a cultural and economic juggernaut was born, what makes it tick, and how an unlikely collaboration drove the team to new heights.

Everything’s bigger in Texas and the numbers don’t lie: for yet another year the Dallas Cowboys are once again the most valuable sports franchise in the world. At the center of it all: the Jones’, who teamed up with Gerry Cardinale of RedBird Capital and transformed the sports business landscape forever.
Hear from the team at the center of it all and one of the globe’s foremost sports financiers on how a cultural and economic juggernaut was born, what makes it tick, and how an unlikely collaboration drove the team to new heights.

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

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Facebook: https://www.facebook.com/SXSWFestival/
Twitter: https://twitter.com/sxsw
Instagram: https://www.instagram.com/sxsw/
YouTube: https://www.youtube.com/sxsw

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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