This panel explores how leading marketers leverage talent alignment and experiences in their brand messaging and storytelling strategies. Brands are connecting with consumers through their passions and interests, whether that be through more intimate music experiences or the biggest sports moment of the year. Learn more around how marketing executives make these decisions to build brand equity and maximize impact on consumer connection.

Speakers: Gregory Guidotti, Elizabeth Harlow, Russell Wager

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

Website: https://www.sxsw.com
Facebook: https://www.facebook.com/SXSWFestival/
Twitter: https://twitter.com/sxsw
Instagram: https://www.instagram.com/sxsw/
YouTube: https://www.youtube.com/sxsw

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
Website: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.sxsw.com&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.sxsw.com</a> Facebook: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.facebook.com%2FSXSWFestival%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.facebook.com/SXSWFestival/</a> Twitter: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Ftwitter.com%2Fsxsw&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://twitter.com/sxsw</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.instagram.com%2Fsxsw%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.instagram.com/sxsw/</a> YouTube: <a href="https://www.youtube.com/sxsw">https://www.youtube.com/sxsw</a>