This session is part of 2025 Crossover Day. Attendance is open to all SXSW EDU registrants as well as all SXSW registrants. As always, SXSW strongly believes in the power of mixing creative communities.

This session showcases 3 case studies—branded networks, grant-funded cohorts, and targeted recruitment partnerships— that demonstrate the value of using existing national networks to drive widespread product adoption and awareness. The Council of Independent Colleges (CIC) has successfully scaled partners’ services across its network of 650 institutions. Hundreds of similar associations exist allowing rapid scaling through national consortiums where companies partner with non-profits versus the more labor-intensive approach of lonely recruiting institutions one-by-one.

Speakers: Richard Keaveny, Kamalika Sandel, Dana Stephenson, Matt Trainum

This session is part of 2025 Crossover Day. Attendance is open to all SXSW EDU registrants as well as all SXSW registrants. As always, SXSW strongly believes in the power of mixing creative communities.

This session showcases 3 case studies—branded networks, grant-funded cohorts, and targeted recruitment partnerships— that demonstrate the value of using existing national networks to drive widespread product adoption and awareness. The Council of Independent Colleges (CIC) has successfully scaled partners’ services across its network of 650 institutions. Hundreds of similar associations exist allowing rapid scaling through national consortiums where companies partner with non-profits versus the more labor-intensive approach of lonely recruiting institutions one-by-one.

Speakers: Richard Keaveny, Kamalika Sandel, Dana Stephenson, Matt Trainum

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

Website: https://www.sxsw.com
Facebook: https://www.facebook.com/SXSWFestival/
Twitter: https://twitter.com/sxsw
Instagram: https://www.instagram.com/sxsw/
YouTube: https://www.youtube.com/sxsw

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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