SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland recently partnered with president Fran Drescher to lead the Union of more than 160,000 entertainment and media professionals through one of the most closely followed and consequential union contract negotiations in a generation. Under his leadership, one of the union’s main priorities was the protection of its members from emerging AI technologies, and the implementation of guardrails within the entertainment industry to protect intellectual property and recognize the value of human artistry. 


Securing groundbreaking wins around AI, the successes of SAG-AFTRA’s 2023 TV/Theatrical strike will be instructive across industries and sectors. The SAG-AFTRA story provides a road map for future labor negotiations — especially for workers who have found their professions at risk of disruption or displacement due to AI. 


Crabtree-Ireland will discuss the recent strike, how AI can help and harm creative professionals, and the renewed focus that labor can have to safeguard jobs in a new era of rapid technological advancement.   Participants: Duncan Crabtree-Ireland

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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