Podcast advertising has evolved from a niche experiment to a data-driven, measurable channel. Unlike digital ads adapting to a cookie-less world, podcasts were never reliant on cookies - brands now use behavioral insights, multi-touch attribution, and exposure tracking to measure real impact.

This session explores how podcast metrics have become as trackable and actionable as social and CTV, with programmatic buying and precise audience targeting. Beyond downloads, brands gain deep insights into who’s listening, what they care about, and how to reach them effectively.

Speakers: Cameron Hendrix

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

Website: https://www.sxsw.com
Facebook: https://www.facebook.com/SXSWFestival/
Twitter: https://twitter.com/sxsw
Instagram: https://www.instagram.com/sxsw/
YouTube: https://www.youtube.com/sxsw

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
Website: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.sxsw.com&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.sxsw.com</a> Facebook: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.facebook.com%2FSXSWFestival%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.facebook.com/SXSWFestival/</a> Twitter: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Ftwitter.com%2Fsxsw&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://twitter.com/sxsw</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.instagram.com%2Fsxsw%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.instagram.com/sxsw/</a> YouTube: <a href="https://www.youtube.com/sxsw">https://www.youtube.com/sxsw</a>

Advertisement