Moose Toys, an innovator in the toy industry, and Gamefam, the leading metaverse media company, are setting a new standard for engaging Gen Alpha by meeting them where they play—in the metaverse. With platforms like Roblox commanding over two hours of daily screen time from the next generations—more than TikTok, YouTube, or Instagram—brands must embrace this new media frontier to ensure cultural relevance with Gen Alpha. Moose Toys seeks audiences not ages on Roblox, activating innovative marketing strategies for both all-new brands (XOX Kweenies) and evergreen properties (Goo Jit Zu and Little Live Pets) to reach new and existing fans. This session will explore how these activations drive increased engagement, loyalty and real-world impact—a revolutionary marketing approach in the new digital age—and why Roblox isn’t just a platform, but the future of media. For brand marketers looking to captivate the elusive Gen Alpha, this discussion is a must.

Speakers: Ricardo Briceno, Liz Grampp

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

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Facebook: https://www.facebook.com/SXSWFestival/
Twitter: https://twitter.com/sxsw
Instagram: https://www.instagram.com/sxsw/
YouTube: https://www.youtube.com/sxsw

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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