TV, once the cornerstone of pharma marketing strategies, is witnessing a decline in viewership. To maintain reach to healthcare professionals and consumers, brands must rapidly innovate their approach. With two-thirds of the U.S. population playing video games, in-game advertising offers a uniquely large, leaned-in audience. This session explores the strategic fusion of interactive experiences and brand messaging, addressing the challenges and opportunities that arise when pixels meet play. Join us to unlock the next level of audience engagement and redefine the future of entertainment media.

Speakers: Dave Gluck, Kimberly Jones, Jerrad Rickard, Alison Tapia

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

Website: https://www.sxsw.com
Facebook: https://www.facebook.com/SXSWFestival/
Twitter: https://twitter.com/sxsw
Instagram: https://www.instagram.com/sxsw/
YouTube: https://www.youtube.com/sxsw

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
Website: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.sxsw.com&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.sxsw.com</a> Facebook: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.facebook.com%2FSXSWFestival%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.facebook.com/SXSWFestival/</a> Twitter: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Ftwitter.com%2Fsxsw&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://twitter.com/sxsw</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.instagram.com%2Fsxsw%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.instagram.com/sxsw/</a> YouTube: <a href="https://www.youtube.com/sxsw">https://www.youtube.com/sxsw</a>