In today's hyper-connected media landscape, marketing at the speed of culture isn't just about keeping up – it's about rewriting the playbook entirely. Join Han Wen, Chief Digital Marketing Officer for L'Oréal Groupe in the US, and Josh Feldman, Chief Marketing Officer, NBCUniversal Advertising & Partnerships, in conversation with Kristina Monllos, Senior Marketing Editor for Digiday, for a deep dive into how major brands like CeraVe, L’Oréal Paris, Maybelline and NYX Professional Makeup are redefining the beauty marketing space and reaching new audiences in less expected places. From major international sports events to splashy entertainment milestones, brands aren't just participating in culture, they're actively expanding the playing field.

Speakers: Josh Feldman, Kristina Monllos, Han Wen

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

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Twitter: https://twitter.com/sxsw
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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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