During his thirteen years of overseeing the collections at the historic house of Balmain, Rousteing has been carefully building upon the legacy of the house’s founder, Pierre Balmain, who famously introduced a fresh, feminine and surprising “New French Style” that helped to revolutionize post-war couture. Beginning with inspirations directly pulled from the house’s rich archives and fully utilizing the Balmain atelier’s impressive mastery of intricate traditional couture techniques, Rousteing has been able to skillfully graft his own distinctive style upon the historic house. He is, in fact, creating a modern and inclusive new New French Style—one which melds together an immediately recognizable singular silhouette, a contemporary outlook reflecting Rousteing’s own extraordinary personal journey and a spirit pulled directly from the avenues and boulevards of a transformed-yet-eternal Paris, the dynamic and diverse fashion capital that has influenced every Balmain collection for over 75 years. Participants: Olivier Rousteing

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
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