Yiying Lu, recognized among the "Fast Company Most Creative People in Business," shares her 15 years of creative journey in leveraging Colors & Typography for a global impact. Explore the genesis of the iconic "Twitter Fail Whale" that catapulted her Silicon Valley career and inspired tech companies worldwide. Discover the TEDx Talk-worthy journey of her passion project, crafting Dumpling 🥟 and Boba Tea 🧋 emojis. Learn how she overcame challenges, leading Disney's localized campaign, recruiting 100,000 in China, and localizing a global VC brand in India & Korea. Uncover her transformation of passion into education and business through collaboration on World Emoji Day with NTT, championing diversity, inclusion, and equity through the universal language of emojis.

Participants: Yiying Lu

Yiying Lu, recognized among the "Fast Company Most Creative People in Business," shares her 15 years of creative journey in leveraging Colors &amp; Typography for a global impact. Explore the genesis of the iconic "Twitter Fail Whale" that catapulted her Silicon Valley career and inspired tech companies worldwide. Discover the TEDx Talk-worthy journey of her passion project, crafting Dumpling 🥟 and Boba Tea 🧋 emojis. Learn how she overcame challenges, leading Disney's localized campaign, recruiting 100,000 in China, and localizing a global VC brand in India &amp; Korea. Uncover her transformation of passion into education and business through collaboration on World Emoji Day with NTT, championing diversity, inclusion, and equity through the universal language of emojis.
Participants: Yiying Lu

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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