Despite playing a critical role in addressing global challenges in an era marked by rapid technological advancement, there continues to be a yawning communication gap between “science” and the general public. This gap, exacerbated by the sheer volume of information available and a fractured media and culture, often leads to misinformation and mistrust of the scientific community. This session will explore the power of companies, brands and the medical community to simplify and effectively communicate complex scientific concepts, debunk myths and meet consumers where they are today.

Speakers: Kate Cronin, Ugo Iroku, Jonathan Isaacs

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

Website: https://www.sxsw.com
Facebook: https://www.facebook.com/SXSWFestival/
Twitter: https://twitter.com/sxsw
Instagram: https://www.instagram.com/sxsw/
YouTube: https://www.youtube.com/sxsw

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
Website: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.sxsw.com&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.sxsw.com</a> Facebook: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.facebook.com%2FSXSWFestival%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.facebook.com/SXSWFestival/</a> Twitter: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Ftwitter.com%2Fsxsw&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://twitter.com/sxsw</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.instagram.com%2Fsxsw%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.instagram.com/sxsw/</a> YouTube: <a href="https://www.youtube.com/sxsw">https://www.youtube.com/sxsw</a>