This session will explore the intersection of AI and human connection, specifically how leading brands are navigating AI’s pluses and pitfalls to better support interaction. Topics include: how to build safeguards that promote authenticity within AI-powered self-expression; AI as “facilitator” in one-to-one interactions; and AI’s potential to offer data-based insights that guide users on the path of achieving their goals. Participants: Hillary Paine; Lisa Mae Brunson