In a world where 98% of predictions fail, isn’t it time to rethink how we approach the future? Dr. Frederik G. Pferdt, Google’s first Chief Innovation Evangelist and author of What’s Next Is Now: How to Live Future Ready, flips the script: Predictions don’t work—creating does.

Frederik invites you to rethink how you approach tomorrow, challenging you to actively shape what’s next instead of bracing for what might happen. The future isn’t something to wait for—it’s something to shape. And this session will show you how.

By unlocking a “future-ready mindstate”—a dynamic way of experiencing the present that empowers you to shape what comes next, going beyond mindset—you’ll learn how to transform anxiety into action, turn uncertainty into possibility, and design a future you love. 

Because the question isn’t, What will the future bring?—it’s, Who do you need to become today to shape a future you love tomorrow?

Speakers: Frederik Pferdt

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

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SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
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