Audio RecordingBeyond Awareness: Creating Full Funnel Success
The rapidly growing consumption of short-form content on social platforms caused branded content advertising budgets to skyrocket over the last 2-3 years, making the total addressable market value over $20B in 2021. In a cookie-less world post ios14.5, brands are discovering that the secret to success requires leveraging first-party data across branded content and co-marketing partners, paired with data-backed, authentic storytelling. Learn how media companies are evolving their strategies and approach to help marketers boost relevancy, reach, and revenue.
Participants:
Ken Blom, Megan Estrada, Adam Hua, Derek Schoen
Audio Recording
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best …Social links
Recent clips
Representing a Client Charged With Murder--It's Not Like TV
1:08:54
Factors Influencing the Future (Core Class)
58:42
Courage Over Chaos: Local Resilience to Combat Instability
1:00:12