Today’s consumers are AI-assisted, fintech-enabled, and Amazon-empowered. Each of these has significant implications for marketing. Yet, science reveals these trends do not impact consumer buying behavior quite the way you might think.

Marketers who craft their messages leaning too far into these developments risk making 3 costly mistakes. Discover what they are, how to avoid them, and exactly what kind of messaging prompts buyer behavior today -- in this insightful, example-jammed presentation based on the latest behavioral economics research.


Speakers: Nancy Harhut

SXSW 2024 takes place March 08 - 15, 2024.

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

SXSW 2024 takes place March 08 - 15, 2024

SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.

Connect with SXSW:

Website: https://www.sxsw.com
Facebook: https://www.facebook.com/SXSWFestival/
Twitter: https://twitter.com/sxsw
Instagram: https://www.instagram.com/sxsw/
YouTube: https://www.youtube.com/sxsw

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW takes place every March in Austin, Texas.
Connect with SXSW:
Website: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.sxsw.com&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.sxsw.com</a> Facebook: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.facebook.com%2FSXSWFestival%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.facebook.com/SXSWFestival/</a> Twitter: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Ftwitter.com%2Fsxsw&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://twitter.com/sxsw</a> Instagram: <a href="https://www.youtube.com/redirect?event=video_description&amp;q=https%3A%2F%2Fwww.instagram.com%2Fsxsw%2F&amp;redir_token=TPkpIZ-N2ahqsym4GeT3CkiHfZx8MTU3OTMwMTc1MUAxNTc5MjE1MzUx&amp;v=3FT_R7NNueU">https://www.instagram.com/sxsw/</a> YouTube: <a href="https://www.youtube.com/sxsw">https://www.youtube.com/sxsw</a>